Tinley Park, Ill. – Bettinardi Golf, the leader in precision-milled putters and premium golf equipment and accessories, is thrilled to announce an exciting partnership with Play Like A Champion Today (“PLACT”), a premium licensing company led by legendary Notre Dame Head Football Coach Louis Holtz.
With decades of innovation and craftsmanship behind its products, Bettinardi Golf is committed to producing some of the most imaginative and incomparable designs in the game of golf. The partnership with Play Like A Champion Today aligns perfectly with this mission, as both organizations share a passion for excellence and attention to detail to execute unique and new concepts.
“Collaborating with Play Like A Champion Today is an exciting opportunity for us at Bettinardi Golf,” said Sam Bettinardi, President of Bettinardi Golf. “As a kid, I always loved this motto having played competitive golf among other sports. It allows us to combine our passion for innovation with their dedication to inspiring athletes. Together, we’re creating products that not only enhance performance on the course, but also celebrate the spirit of teamwork and excellence.”
The Bettinardi x Play Like A Champion Today collection will be available for purchase starting October 25, 2024, on Bettinardi’s official website www.bettinardi.com, and available through select retailers in the coming months.
Bettinardi Golf is a leader in their industry and golf is meant to be played with a championship mindset, so the partnership is very fitting,” said Rick Mirer, former Notre Dame Quarterback and member of the PLACT ownership group. “We are extremely proud and excited to announce this collaboration between two iconic brands, both of which are grounded in family ownership with the Bettinardi family and the Holtz family with our ownership group,” added fellow Notre Dame alum and member of the PLACT ownership Kevin Keyes.
About Bettinardi Golf:
Located just outside Chicago, Illinois, Bettinardi Golf is a high-end, family-owned, and operated golf equipment company that designs, crafts, and mills precision-made golf products, including putters, wedges, headcovers, golf accessories, and more in their state-of-the-art manufacturing facility. Since 1998, American-made Bettinardi Golf putters have amassed over 100 victories worldwide on Tour. For more information, please visit www.bettinardi.com.
About “Play Like A Champion Today”
Play Like A Champion Today is a premium licensing company, led by legendary Notre Dame Head Football Coach Louis Holtz and owned alongside the entire Holtz family and some key influential Notre Dame alumni. The slogan, which graces the walls of the famed Notre Dame Football Stadium tunnel has become synonymous with the university and excellence in life: on the field, off the field, in the classroom, and in service. For more information, please visit and contact via www.instagram.com/plactofficial/.
