New Monopoly Items Are Available Exclusively in the Hive at www.bettinardi.com Beginning August 23
Tinley Park, IL– In conjunction with Hasbro, Bettinardi Golf is collaborating with one of America’s most iconic board games, Monopoly, which will combine Bettinardi’s superior American craftsmanship in golf with the beloved Mr. Monopoly, along with the timeless icons from the game.
The assortment will feature a wide range of products that will launch online over the course of three days and include putters, wedges, headcovers, metal accessories, bags, and apparel, as well as the first-ever Monopoly board game machined entirely from one piece of metal.
“Playing Monopoly with my family was an absolute staple growing up in the Bettinardi household, like many kids around the country. It’s all about nostalgia, and I really wanted to bring Monopoly’s iconic designs and branding, with the fun factor of what we do at The Hive to not only our customers but Monopoly’s fanatical customer base as well,” said Sam Bettinardi, President of Bettinardi Golf. “The iconic game pieces, colorways, and characters, along with our own beloved Bettinardi icons, made the design process exciting, but also endless with the amount of fun we had designing this amazing release.”
“At Hasbro, we bring our brands to life through compelling, diverse partnerships to create the world’s best play and entertainment experiences, which is why we’re thrilled to partner with Bettinardi to introduce Monopoly to a whole new audience,” said Casey Collins, Head of Licensed Consumer Products & Business Development at Hasbro. “Monopoly is enjoyed by more than 1 billion players across the globe with fans being able to engage with the brand through many different avenues, and now upping their golf style and game with Bettinardi!”
Additionally, Bettinardi Golf plans to pay homage to the game itself by including a “Game of Chance” purchasing opportunity in which customers can test their luck to receive a myriad of strikingly designed products.
This limited-edition collaboration will be launched across three days beginning on Tuesday, August 23rd at 10 a.m. CST, with additional launches on Wednesday, August 24th, and Thursday, August 25th, both at 10 a.m. CST. Each launch day will present new items available for purchase and all three launches will be available exclusively in the Hive at www.bettinardi.com. Early token-gated access will be available for Bee Keeper Society NFT holders.
Located just outside Chicago, Illinois, Bettinardi Golf is a high-end, family-owned, and operated golf equipment company that designs, crafts, and mills precision-made golf products, including putters, wedges, headcovers, golf accessories, and more in their state-of-the-art manufacturing facility. Since 1998, American-Made Bettinardi Golf putters have amassed 98 worldwide Tour victories and counting. For more information, please visit www.Bettinardi.com.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The Company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn).
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