Tinley Park, IL: Bettinardi Golf, precision-milled putter manufacturer and inventor of one-piece putter technology, is proud to announce an exclusive Hive product line featuring the iconic Blues Brothers. Bettinardi will release the limited-edition Hive products and official Bettinardi x Blues Brothers apparel on July 30 at 10 a.m. CDT online in the Hive and specialty dealers worldwide.
The Blues Brothers collaboration was inspired by founder Robert Bettinardi, bringing one of his favorite films and the Chicago legends that are The Blues Brothers to the golf world.
“My father’s love for The Blues Brothers began as early as watching John Belushi and Dan Aykroyd on SNL,” Vice President Sam Bettinardi said. “The Blues Brothers then became a staple in our house, always in the VHS player. To have the opportunity to partner with Judy Belushi and Blues Brothers Approved Ventures to bring this collaboration to life is really exciting for Bettinardi Golf and golf fans across the country.”
Bettinardi Golf will release a newly engineered head shape that is limited to only 13 putters globally, in their BBZero Wide for the commemorative Blues Brother putter, as well as ball markers and divot tools, all hand-crafted in Tinley Park, IL. Other custom products will be available, such as their popular headcovers, accessories and apparel, all displaying the Blues Brothers’ iconic silhouette with co-branded, one-of-a-kind Bettinardi designs.
“The Blues Brothers brand embodies mischievous fun, and we’re excited to team with our friends at Bettinardi on this quality golf collection,” said Blues Brothers brand manager Scott Austin, ALG Brands.
Bettinardi Golf looks forward to including Blues Brothers Approved Ventures LLC in their repertoire of limited Hive collections. Availability for this release, as well as future Hive releases of high-end luxury and tour-only putters, is on a first-come, first-served basis at Bettinardi.com/pages/hive.
About Bettinardi Golf
Bettinardi Golf is a high-end golf equipment company that designs and crafts precision-made golf products in the United States, just outside Chicago, Illinois, including putters, wedges, milled accessories, and more. Since 1998, Bettinardi has amassed more than 80 worldwide Tour victories, and counting. For more information please visit www.Bettinardi.com.