Europe’s leading push cart and golf bag brand, BIG MAX, reports that it dominated market share of both golf bags and push carts in 2022 in its home market, following the publication of the latest figures from Golf Datatech*.
Despite being best known for it’s innovative push carts, the figures show that it was golf bags that made the most impressive gains for BIG MAX. Based on the success of its waterproof and water-resistant Aqua and Dri Lite lines, BIG MAX produced over 35% of all bags sold, a jump of 5% and 25% clear of the second-place brand.
In the pushcart market, results were similarly impressive. 39% of all push carts sold in 2022 were BIG MAX, more than the combined sales of the next seven competitors. 29 years since founding BIG MAX, founder Thomas Reiter still gets a great deal of satisfaction from the continued dominance of both European markets.
“I’m delighted that we continue to excite golfers all across the world,” he commented. “I love to see us increasing market share and doing well as a business, but mostly I love that golfers want to use our products. We spend a lot of time thinking about what a golfer needs, and it gives me huge satisfaction when we get it right. With our smallest ever push cart the Blade Trio hitting stores around the world this year, I can’t wait to see if golfers agree with our ideas again!”
The coming year sees BIG MAX’s biggest new launch in over 5 years. The new Blade Trio push cart is based on the most impressive features across the brand’s multi-award winning fold flat push cart range. This will make the Blade Trio, BIG MAX’s most compact and fastest folding model. Despite its diminutive size when folded, the Blade Trio will open out to comfortably handle the most spacious golf bags, delivering the perfect blend of compact fold, beautiful aesthetics and practicality on the course.
With the launch of the Blade Trio and several exciting new additions to its bag line that are driven by the needs of golfers, 2023 is set to be another great year for BIG MAX.
*Golf Datatech figures for DACH European market share.
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About BIG MAX
BIG MAX has been Europe’s #1 push cart brand for over 25 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in German speaking nations, a traditional marker for # 1 in in continental Europe.
