Europe’s market-leading pushcart and golf bag brand, BIG MAX reports that it has extended its significant lead in both golf bag and pushcart market share in Europe following the publication of sales figures for the first half of 2020.
Despite the impact on sales across the market due to the COVID 19 pandemic, data collected from Golf Datatech shows that BIG MAX increased its market share in its two key categories across the DACH (German speaking) market, the traditional marker for results across continental Europe. The brand underlined its 20-year position as Europe’s #1 push cart brand with an increase in market share from 42.1% in 2019 to 43.2% while BIG MAX experienced even better growth in the golf bag market, taking the #1 spot with an increase from 28.7% to 32.5%.
“It is very satisfying to continue to build on our progress in the European market. In times of uncertainty, people spend their money with brands that they trust, so while sales across Europe have been impacted, I’m very pleased to see a higher proportion of customers trusting in BIG MAX products than ever before,” commented Thomas Reiter, owner of BIG MAX. “Having seen unprecedented growth in sales of pushcarts and bags in the U.S. market over the past 6 months we have more golfers than ever experiencing the quality of BIG MAX products. I’m confident that with so many new BIG MAX players in the U.S. market we will see the same trend as we do in Europe with golfers continuing to trust in our products for many years to come.”
With new additions to the award-winning BIG MAX golf bag lines just arrived in the U.S. market, plus new cart and golf bag lines planned for 2021, Europe’s #1 push cart and golf bag brand is in the perfect position to capitalize on its worldwide growth over the coming months.
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About BIG MAX
BIG MAX has been Europe’s #1 push cart brand for over 20 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in German speaking nations, a traditional marker for # 1 in in continental Europe.
