Created from ocean-collected plastic, this innovative new line is a win-win for both people and the planet.
COLLINGWOOD, ON, Canada – Biion Footwear, designed and styled in Canada, launches the all new Biion Blue Collection made from 100% recycled plastic bottles collected from oceans worldwide.
‘We are thrilled to announce this amazing innovation in the footwear industry,” said Richard Buchanan, founder of Biion Footwear. “This tremendous first puts us in a fortunate position, allowing us to join the ranks of those working towards a better planet.”
“We worked with our manufacturing partner to apply science to a practical problem,” continued Buchanan. “Together, we developed GreenPlex Technology so we could gather plastic water bottles from the ocean and break them down into the pellets and fibers that make every major part of our shoe. There are 15 rescued bottles in 1 pair of Biions. Produced in a state-of-the-art manufacturing plant with zero carbon emissions, Biion is creating products to help renew and optimize people and the planet. This is a game-changer for the industry and the environment.”
This environmentally friendly technology begins with the launch of the Blue Collection, soon to be available in all the colors of Biion.
Approved by orthopedic specialists, Biion’s design supports the inner footbed, allowing for the natural movement of your feet through every step (and swing). A dual density, energy-return midsole works with the golfer, allowing for the natural movement of your feet through every step, and every swing. The massage nodes within every Biion shoe give your feet a therapeutic sensation with every step.
Biion’s HEXcell nano molecular EVA technology forms to your foot giving you a performing shoe with a precision fit. The lightweight, flexible EVA material keeps you light on your feet and comfortable before, during, and after your game, helping to reduce leg fatigue for greater performance on the long haul.
A spikeless HEXTRA-GRIP traction outsole in every Biion shoe provides an extremely low-profile performance, outstanding traction, strength, and stability in your swing.
Your foot stays cool in Biion, with strategically placed ventilation holes throughout the shoe. The shoes are also resistant to mildew, bacteria and are anti-microbial, keeping you and your family healthy.
ABOUT
Intelligently irreverent, Biion emerged from an idea that EVA footwear could be elevated in both performance and design. Form and function, enlightened with a wish to inspire and empower people to make the most of all they do, on and off the golf course.
Footwear for the Professional Leisure-ist, for the trailblazer, the trendsetter and the influencer, who not only stands out from the crowd but captivates it with a bold charm and a head-turning look. This is footwear designed for those bold enough to embrace their own rules. We’ve taken classic silhouettes and modernized them with 21st century materials. We bring function to fashion with technology that lends itself to high-performance.
Facebook: @WeAreBiion | Instagram: @WeAreBiion | Website: BiionFootwear.com
Contact Information:
Tracy Nackel, tnackel@gmail.com
Vanessa Price, vanessamarie@readthegreensgolfmedia.net
