Billy Casper Golf Earns Unanimous Vote to Continue Managing Currie Golf Courses (Midland, MI)
Billy Casper Golf (BCG) – the innovative manager of golf courses, country clubs and resorts – was unanimously approved to continue operating Currie Golf Courses in Midland, Mich.
The Midland City Council voted on BCG’s extension for its three distinct layouts – Currie West (18 holes), Currie East (nine holes) and a par 3 course. BCG oversees clubhouse operations, property maintenance, marketing and sales, staffing and training, food-and-beverage, financial management and other functions.
Over the past five years, BCG has significantly reduced Currie’s operating deficit, enhanced course conditions and grown junior programming. Next year, it is expected to become a regional First Tee host location.
Currie has also solidified its status as a venerable tournament venue. In 2015, it unveiled a new driving range that will be put to good use next summer when Currie will serve as the host practice facility for the LPGA’s Dow Great Lakes Bay Invitational. This past July, Currie West hosted a U.S. Amateur Qualifier.
“Billy Casper Golf has been an excellent business partner over the past five years,” says David Keenan, Assistant City Manager, City of Midland. “The vast experience and positive track record they bring to the relationship has enabled the City to achieve many of its financial and operational goals.”
“We’re proud of the way the Billy Casper Golf team has improved course conditions and service standards at Currie,” says Nick Bednar, Vice President of Operations at BCG. “This has anchored our ability to raise Currie’s profile in mid-Michigan and attract new players in droves.”
More information: www.curriegolf.com, 989.839.9600
About Billy Casper Golf
Billy Casper Golf is one of the largest privately owned golf course management companies in the U.S., with nearly 150 properties in 29 states. Headquartered in Reston, Va. – with regional offices across America – BCG has nearly 30 years of results-driven expertise. The company specializes in full-service course management as well as assistance in specific segments of the golf business, including course and property maintenance, staffing and training, career growth, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
BCG continues to evolve the golf experience through customized solutions and innovative programs like the annual World’s Largest Golf Outing – a national golf fundraiser conceived by BCG Chairman and CEO Peter Hill. The company recently launched its newest management solution, Billy Casper Signature, as a boutique division focused on country club, resort and private club management.
Other BCG-managed courses in Michigan include Fellows Creek Golf Club (Canton), Hilltop Golf Course (Plymouth), Sanctuary Lake Golf Club (Troy) and Sylvan Glen Golf Course (Troy).
More information: www.billycaspergolf.com, 703.761.1444
About Currie Golf Courses
Located along the banks of the Tittabawassee River, the complex features a 6,493-yard, par 72, 18-hole course (Currie West), nine-hole layout (Currie East) and par 3 course (practice facility); Currie has something for players of all abilities. Designed by Michigan golf course architect Jerry Matthews, Currie West features five tee boxes to suit new and experienced players. Currie East – the original 18-hole layout – was designed and constructed by namesake Gilbert Currie and was shortened to nine holes in 2015 to accommodate the new driving range. The practice facility also features the par 3 course, putting green and short-game area. The clubhouse houses a fully-stocked golf shop and Gil’s Grill with adjacent pavilion. Other highlights include The Currie Golf Academy, junior golf programming and FootGolf, Currie’s newest offering.
More information: www.curriegolf.com, 989.839.9600
MEDIA CONTACT:
Kira Jones
Buffalo.Agency
703.940.3599
kjones@buffalo.agency