Physician-formulated beverage remedies dehydration with nearly seven times the electrolytes as competitors
BIOLYTE, the “IV in a bottle,” is the first physician formulated liquid supplement offering the same benefits of IV rehydration therapy in drinkable form. Developed by Atlanta-based anesthesiologist, Dr. Trey Rollins, BIOLYTE offers 6.5 times the electrolytes as leading sports drinks with 1/3 of the sugar, providing a natural boost of energy without the sugar spike. Offered in Citrus, Berry and Tropical flavors – plus new flavor, Melon, launching in February (subtly sweet, refreshing and fruity) – it’s the perfect answer for recovery after a strenuous workout, a lingering migraine or, notably, during and after a round of golf. Walking the course, especially with a few libations, strips the body of hydration, and BIOLYTE is built to replenish that, eliminating the need for excessive water bottles and hydration packets. It’s ideal for mid-round, when a boost of energy and recharged focus can carry you through the 18th, or returning home after a long day in the sun.
At the PGA Show, find BIOLYTE in the Bronze Showroom in the “New Exhibitor – Food & Beverage” section, enjoy product samples and the opportunity to meet Jason Miller, Vice President of Sales. If you’re interested in arranging an interview, feel free to email lauren@greyfoxpr.com in advance.
Developed by Dr. Rollins when his wife was undergoing chemotherapy, BIOLYTE was built to quite literally mimic “bringing the IV bag home” and combat symptoms of severe dehydration. Its distinctive fluid and electrolyte replacement combines the two major biological electrolytes, Sodium Chloride and Potassium Chloride, dextrose (the same sugar added to IV bags for quick energy), vitamins B12, B5, B6, B5, L-Carnitine and liver cleansers including milk thistle, ginger root extract, Gluconolactone and N-Acetyl, optimizing liver function, easing stomach illness and reducing cramps.
Produced in Georgia and led by Dr. Rollins’ daughter, CEO Jesslyn Rollins, BIOLYTE is National Sanitation Foundation (NSF) Certified, and one 16-ounce bottle contains just 40 calories – less than other leading hydration products. It’s pregnancy safe and can be purchased on Amazon or in convenience and grocery stores in select cities. Melon will be available in stores beginning February 1, and on Amazon February 15.
“BIOLYTE is made to make people feel better. Best enjoyed cold, grab a bottle after a run or high intensity workout, or have some on hand in case you’re suffering from a migraine, fever or aches. Our goal is to simply get BIOLYTE into the hands of as many people as possible, in order for them to feel the results,” says Miller.
For more information, visit www.drinkbiolyte.com, and find photography here.
