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Birdie Balou Expands Its Lifestyle Collection with New Line of Tennis Bags and Accessories

November 11, 2026

Texas-based sports lifestyle brand brings its signature blend of style, function, and versatility to the tennis court.

KELLER, Texas – Birdie Balou, the women-owned sports accessory brand known for its Golf Cart and Car Seat Covers, today launched its first tennis collection: a line of bags, charms, and accessories for women who play the sport.

The collection is built around the way tennis players carry their gear. Thoughtfully designed compartments and plenty of pockets keep rackets, shoes, and essentials organized, while bold colors and distinctive prints make each piece easy to spot on the court and hard to mistake for anyone else’s.

As the brand continues to grow beyond its golf roots, their goal continues to be building on its commitment to creating accessories that fit the way women play, travel, and live. “Tennis is another sport we love, and the women who play it want gear that works as well as it looks,” said Sheilagh Wilson, Founder of Birdie Balou. “Everything we make uses easy-care materials and details designed for daily use. This collection brings that to a new group of players.”

The new tennis collection is designed to appeal to individual consumers as well as tennis clubs, country clubs, resorts, pro shops, and specialty retailers looking for distinctive accessories their customers will enjoy. Personalization is available on most products for those looking to get their brand front and center.

The Birdie Balou tennis collection is available at www.birdiebalou.com. Retailers interested in wholesale opportunities can contact customerservice@birdiebalou.com.

About Birdie Balou

Birdie Balou is a women-owned Texas sports lifestyle brand creating stylish, functional accessories for golf, tennis, travel, and everyday life. Known for its distinctive patterns and thoughtfully designed products, Birdie Balou brings together fashion, function, and versatility for women on the go. From the course to the courts and everywhere in between, Birdie Balou creates accessories designed to go wherever life takes you.

Media Contact:
Sheilagh Wilson, Founder
Birdie Balou
swilson@birdiebalou.com
www.birdiebalou.com

 

 

 

 

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