–sport, fashion, and culture collide with the launch of Mecum x BOAST apparel collection–
PALM BEACH, FL – BOAST, the original American tennis brand, and Mecum Auctions today announce their first apparel collaboration, launching January 6, 2026, at Mecum’s Kissimmee, Florida auction, known as the World’s Largest Collector Car Auction®. As the Official Partner and Preferred Apparel Provider, BOAST brings its signature blend of heritage sport style and performance-driven design to Mecum’s world-renowned automotive events.
The Mecum x BOAST collaboration unites two iconic American brands, rooted in a shared passion for craftsmanship, legacy, and a fearless spirit. From the tennis court to the auction block, the partnership celebrates sport, style, and culture through the lens of performance, design, and authenticity.
“The Mecum x BOAST collaboration reflects our continued evolution as a brand,” said Matthew Feuer, President & CEO of BOAST. “Partnering with Mecum allows us to celebrate the convergence of style, performance that honors our roots, while connecting with new audiences and cultural touchpoints.
“Collaborating with BOAST felt like a natural extension of who we are at Mecum Auctions. Both brands celebrate heritage, authenticity and the confidence that comes from standing out,” said Breeann Poland, Director of Marketing and Communications at Mecum Auctions. “This clothing line brings the spirit of the auction block into everyday style like never before.”
The Mecum x BOAST apparel collection is inspired by the legendary 1973 Ferrari Dino 246 GTS, the very car that claimed victory in the iconic record-breaking 1975 Cannonball Run and was recently sold at auction by Mecum. Hailed as “one of the ten greatest Ferraris of all time,” the unrestored classic captures the rebellious, performance-first spirit of the 1970s, the same spirit that inspired BOAST’s founding.
Intricate graphic details drawn from the Ferrari Dino’s engine, vehicle specifications, and speedometer details adorn limited edition collaboration apparel, alongside a custom collaboration logo. The result is a capsule that merges motorsport heritage with elevated sportswear design.
The Mecum x BOAST collection includes:
● Mecum x BOAST Sport Quarter Zip, Graphite Heather, $105
● Mecum x BOAST Sport Hoodie, Graphite Heather, $105
● Mecum x BOAST Polo, Black, $98
● Mecum x BOAST Pima Cotton Speedometer Graphic Tee, White and Black, $48
● Mecum x BOAST Pima Cotton Engine Graphic Tee, White and Black, $48
● Mecum x BOAST Women’s Polo, White, $98
● Mecum x BOAST Women’s Sweatshirt, White and Black, $98
● Mecum x BOAST Women’s Pima Cotton Speedometer Graphic Tee, $48
● Mecum x BOAST Women’s Pima Cotton Car Specifications Graphic Tee, $48
● Mecum x BOAST Perforated Hat, $48
● Mecum x BOAST Visor, $40
The collaboration will officially launch at Mecum’s Kissimmee auction on January 6, 2026, with additional capsules launching at select Mecum auctions throughout 2026. The Mecum x BOAST collection will also be available at boastusa.com.
Kate Tetirick, BOAST PR & Events, kate@boastusa.com
Bree Poland, Director of Marketing and Communications, bpoland@mecum.com
About BOAST
BOAST was founded in 1973 and is the Original American Tennis Brand. Born from a spirit of lighthearted irreverence, BOAST injected wit and attitude into the traditional country club sports culture—offering a distinctly American take on the sport and leisure lifestyle that defined the era, standing apart from the European tennis brands of the time.
Now under new ownership, BOAST is building on its classic lifestyle aesthetic and deep tennis roots to engage a new generation of fans—while staying true to those who have always appreciated its heritage. BOAST apparel features timeless silhouettes and refined details crafted from elevated materials, including Peruvian Pima cotton, warp-knit, and whisper-knit fabrics—designed for both sport and everyday pursuits.
For more details on BOAST apparel and accessories, please visit www.boastusa.com.
About Mecum
Founded in 1988, Mecum Auctions has been a world leader in collector car, vintage motorcycle and Road Art® sales for more than 35 years. The company prides itself on hosting family-friendly events for car enthusiasts from all walks of life; there is something for everyone at Mecum auctions. From coast to coast, Mecum hosts several auctions in a calendar year, including The World’s Largest Collector Car Auction® each January in Kissimmee, Florida, and Dana Mecum’s Original Spring Classic in Indianapolis each May.
