Bobby Jones Links Welcomes New Vice President of Development
Bobby Jones Links Appoints Mark Oldham to Newly Created Leadership Team Role
Atlanta-based national club management firm Bobby Jones Links is pleased to announce the addition of Mark Oldham to the newly created VP of Development role. Bobby Jones Links, formerly Mosaic Clubs, welcomed Oldham in December 2018 as part of the company’s highly anticipated rebrand announced to the public on December 10.
“In addition to our growing business, a primary motive for the rebrand was to better share the unique selling point and industry contributions of Bobby Jones Links,” said Whitney Crouse, Chairman of Bobby Jones Links. “Mark shares the Bobby Jones Links spirit of innovation, and we cannot think of anyone more well-equipped to drive positive change and energize the golf community.”
Boasting a deep professional and personal passion for golf, Oldham has directly served the golf industry for 30 years. Oldham began his career running professional golf tournaments on the PGA and LPGA Tours, which allowed him to build high level relationships throughout the golf industry. This role introduced Oldham to the founding team of the Golf Channel, where as a senior-level executive, he was an essential part of the team that launched the Golf Channel cable television network in 1995 with Arnold Palmer. Oldham worked to build the Golf Channel brand, taking it from 0 to more than 100 million households and building total revenues of more than $500 million. Oldham managed top level strategic partnerships and rights holder relationships with the PGA Tour, Champions Tour, Nationwide Tour, LPGA Tour, PGA of America, United States Golf Association, European PGA Tour and Canadian PGA Tour, helping to successfully implement the historic 15-year PGA Tour/Golf Channel rights agreement.
Most recently, Oldham has worked with technology-based companies in the golf industry. Calling on national accounts and management companies for Tagmarshal, golf course intelligence and pace of play technology, and Teesnap, a cloud-based point of sale, tee sheet and golf management system.
“I am honored to work with a truly outstanding team to re-launch the company around the iconic Bobby Jones brand,” said Mark Oldham, VP of Development with Bobby Jones Links. “I deeply believe in the Bobby Jones Links mission and look forward to helping bring innovative and best-in-class management solutions to truly make a difference in the golf industry.”
The transition from Mosaic Clubs to Bobby Jones Links is part of an overarching mission to offer expanded services throughout the club management business. The new Bobby Jones Links brand combines more than 20 years of experience and expertise with pioneering industry initiatives. Not only does the brand
name itself boast unparalleled credibility throughout the game of golf, but Bobby Jones Links’ unique differentiations include a money back guarantee, a highly developed proven management system coined the “Science of Club Management,” and enhanced benefits and training for all Bobby Jones Links’ associates that will be greater than those found at most golf courses and management companies.
Bobby Jones Links plans to keep the club industry healthy and vibrant through targeted efforts to evolve and attract a younger generation of golfers by enhancing current offerings and building new experiences into their properties. This includes adopting advanced technology, new dress codes, modernized clubhouses, refreshed golf courses and facilities, an emphasis on wellness, and amenities and activities that serve the entire family.
For more information about Bobby Jones Links and the new line of services, please visit www.bobbyjoneslinks.com or call 678-679-0523.
About Bobby Jones Links
Bobby Jones Links, formerly known as Mosaic Clubs, LLC, is an Atlanta-based club management company that rebranded in December 2018. Bobby Jones Links’ partners and principles have broad experience building, owning, and operating over 200 clubs worldwide. Our expertise goes beyond just golf and country clubs though – we are linked and work on other amenities such as lodging, spas, marinas, and real estate development. Visit www.bobbyjoneslinks.com and get to know how Bobby Jones Links to experiences all over the world.
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