Iconic brands mark historic milestones with performance-driven designs and timeless style
Montreal, Quebec — Two of golf’s most respected apparel brands, Bobby Jones and Sunice, will showcase their newest collections at the 2026 PGA Merchandise Show in Orlando, Florida, January 20–23, at Booth No. 7387. The 2026 Show marks a milestone moment for both brands, as Bobby Jones celebrates the centennial anniversary of Bobby Jones’ historic U.S. Open and Open Championship wins in the same year, while Sunice commemorates its 50th anniversary as a pioneer in performance outerwear.
The Bobby Jones Summer/Fall 2026 collection honors the enduring legacy of the game’s greatest amateur with refined silhouettes, modern performance fabrics, and thoughtful design details inspired by golf’s golden era. The anniversary collection pays tribute to Bobby Jones’ unprecedented 1930 Grand Slam winning the U.S. Open, Open Championship, U.S. Amateur, and The Amateur Championship, while delivering contemporary versatility for today’s golfer, both on and off the course.
Sunice will debut its Fall/Holiday 2026 lineup, celebrating five decades of innovation in technical golf apparel. Known for pushing the boundaries of weather protection and performance layering, Sunice’s latest collection features advanced fabric technologies, lightweight construction, and modern styling designed for golfers who demand function without sacrificing style.
“Having both Bobby Jones and Sunice showcasing new collections at the 2026 PGA Show is especially meaningful given the milestones we are celebrating,” said Derek Faith, President of Bobby Jones and Sunice. “The Bobby Jones name remains a powerful reminder of the values and traditions that define the game, while Sunice’s 50-year history reflects our commitment to innovation and performance. Together, these collections represent the past, present and future of golf apparel.”
For decades, Bobby Jones has built a reputation for premium craftsmanship, classic American style, and a deep connection to golf’s history. The brand continues to evolve by blending tradition with modern performance fabrics and tailored fits designed for contemporary golfers.
Sunice has long been recognized as a leader in technical golf outerwear and performance apparel. The brand’s commitment to innovation has made it a trusted choice for golfers playing in all conditions, from championship venues to everyday rounds.
Buyers, media and industry professionals are invited to visit Booth No. 7387 to view both collections and learn more about the brands’ milestone celebrations throughout 2026.
ABOUT BOBBY JONES
Bobby Jones is a premium golf apparel brand inspired by the life, legacy, and sportsmanship of the game’s greatest amateur. Known for timeless design, superior fabrics, and refined craftsmanship, Bobby Jones apparel blends classic style with modern performance.
ABOUT SUNICE
Founded in 1976, Sunice is a leader in performance golf apparel, specializing in technical outerwear and layering systems engineered for comfort, mobility, and protection in all weather conditions.
CONTACT
Bo Wood
C&R Public Relations
