South African golf and lifestyle apparel brand BooYaa Golf has launched its latest Bomb Squad collection, bringing fresh energy to one of the brand’s most recognisable collaborations.
The new Bomb Squad drop builds on BooYaa’s partnership with Springbok stars Malcolm Marx and Steven Kitshoff, taking the attitude, pride, and noise of South African rugby into a golf and lifestyle range made for people who do not believe sport should be quiet.
The new drop includes the Marx Magic and Bomb Blue golf shirts, as well as the Saffa and Bombs Away golf hats. Together, the pieces carry the unmistakable BooYaa mix of bold design, premium feel, and off-course personality.
For BooYaa, the range is about more than putting rugby names on golf apparel. It is about capturing the shared culture that sits around both games. Golf and rugby may play out in different arenas, but they are both built around pressure, friendship, pride, big moments, and the stories people tell long after the final whistle or final putt.
“The Bomb Squad range has always had a special energy because it connects two sporting worlds South Africans care deeply about,” says Chantelle van Greune, Global Marketing Manager and Corporate Sales Manager at BooYaa Golf. “With this new drop, we wanted to keep that spirit alive while giving customers something fresh, wearable, and proudly BooYaa.”
The new designs lean into different parts of the Bomb Squad story. The new shirts lean into two different parts of the Bomb Squad story. Marx Magic celebrates Malcolm Marx’s standing in world rugby, with dual green tones, rugby play diagrams, and special-edition detailing that nod to his impact in the scrum, lineout, and breakdown. Bomb Blue takes the wider Bomb Squad idea into a fresher, more lifestyle-led space, using a striking turquoise blue and repeated Bomb Squad patterning to capture the force, structure, and momentum that South Africa’s forward replacements bring when the game needs to shift. The hats extend the collection beyond the course, giving supporters and golfers another way to wear the collaboration every day.
According to van Greune, the response to the original Bomb Squad collaboration showed BooYaa that customers were looking for more than a standard sports-inspired range.
“People connected with the first Bomb Squad collection because it felt real. It had rugby pride, golf culture, and BooYaa’s personality all in one place. This new range keeps that connection, but gives it a sharper 2026 feel. It is made for golfers, rugby supporters, and anyone who wants their clothing to have a bit of fight in it,” she says.
The drop also reflects BooYaa’s broader approach to modern golf apparel. The brand has built its identity around clothing that performs on the course but does not lose its pulse when the round is over. The Bomb Squad collection fits that thinking by moving naturally between golf, sport, weekends, braais, clubhouse noise, and everyday wear.
While the brand continues to scale, it remains closely tied to the local sporting culture, humour, confidence, and personality that shaped it from the start.
“The line on the collection page says it best: if you can shout it, you can wear it. That is what Bomb Squad by BooYaa is about. It is proud, loud, and made for people who bring energy to the game,” says van Greune.
The new Bomb Squad drop is now available through BooYaa Golf’s official online store.
About BooYaa Golf
BooYaa Golf is a premium golf and lifestyle apparel brand designed in South Africa and now expanded to 17 countries. Founded by passionate golfers Ruan Lotz and Johan van Greune, the brand celebrates the moments that make the game unforgettable — from the perfect strike to the laughter shared between friends as they walk the fairway.
Known for bold design, premium fabrics, and a fresh take on modern golf style, BooYaa Golf creates apparel that moves effortlessly from the course to everyday life. The brand’s growing community includes professional golfer Daniel van Tonder, as well as a diverse group of ambassadors and collaborators, including rugby legend Morné Steyn, Springbok stars Steven Kitshoff and Malcolm Marx through the Bomb Squad collaboration, and international actor Derek Ramsay.
BooYaa Golf continues to expand its global presence while bringing energy, personality, and a distinctly modern spirit to the game.
BooYaa Golf is about celebrating living golf.
For more information, visit www.booyaagolf.com.
