TEMPE, AZ — Branded Bills continues its rapid ascent within the golf headwear category, reinforced by results from the Association of Golf Merchandisers’ (AGM) 2025 survey, which highlights the brand’s sustained growth and increasing influence across golf facilities nationwide.
For the second year in a row, Branded Bills doubled its share in the survey and now ranks as the #2 Headwear Brand overall, passing major perennial competitors, underscoring significant momentum within green grass. “This recognition from AGM members is incredibly meaningful,” said Carl Montanye, Chief Sales Officer at Branded Bills. “But more importantly, it feels like we’re just getting started.”
Branded Bills’ rise has been driven by a disciplined, golf-first strategy focused on premium headwear built for performance, fit, and authenticity — paired with deep, consistent partnerships across green grass. While others in the category have shifted focus or taken a broader approach in other categories, Branded Bills has remained committed to golf as its core.
At the upcoming PGA Show, Branded Bills will introduce Embroidery, marking a major expansion into a category that represents a majority of the golf headwear market decoration. The launch enhances the brand’s ability to deliver faster turnaround, greater customization, and tighter alignment with its retail partners — all while maintaining its design-led point of view.
“Embroidery is foundational to golf, and allows us to elevate that offering while staying true to who we are,” Montanye added. “We’ll do embroidery our way — with creativity, quality, and discipline — and continue leading the space forward rather than blending into it.”
As Branded Bills looks ahead, the company remains focused on long-term leadership through focus, partnership, and product integrity.
“Golf has always been our tip of the spear,” Montanye said. “That focus is exactly what’s driving our momentum — and what will continue to define where we’re going.”
For more information on Branded Bills and its golf collections, visit brandedbills.com.
