TEMPE, AZ — Branded Bills is entering 2026 with strong momentum following a highly successful PGA Show, opening January up more than 55% in bookings versus the prior year as the company continues processing demand generated at the show.
The brand estimates that orders written during the PGA Show were approximately double those of the prior year, reflecting increased demand from green grass partners and national accounts. Momentum from the PGA Show has carried directly into early 2026, reinforcing Branded Bills’ position as one of the fastest-growing brands in golf headwear.
A key driver of the response at the show was Branded Bills’ expanded embroidery offering, which complements the brand’s established patch program and provides retail partners with additional customization options. Based on the volume of interest and immediate demand seen at the PGA Show, Branded Bills has doubled its in-house embroidery capacity to support current partners and continued growth throughout 2026.
“Our response at the PGA Show confirmed that we’re leading decoration innovation in the headwear space,” said Carl Montanye, Chief Sales Officer at Branded Bills. “From our patch program to expanded embroidery, we’re not chasing trends—we’re building better ways for our partners to tell their story. Writing roughly twice the order volume year over year validated that direction, and with demand continuing into February, we’re tracking toward what will certainly be a record first quarter.”
At the same time, Branded Bills’ licensing team was exhibiting at the Sports Licensing & Tailgate Show in Las Vegas, where they saw similar success and response from licensees and partners across collegiate, event, and special market channels—further validating the brand’s momentum beyond golf.
Branded Bills remains focused on disciplined growth, staying true to the elements that have fueled its success: product built with purpose, thoughtful design, reliable service levels, and a long-term commitment to its partners across all channels.
“Our focus hasn’t changed,” Montanye added. “Build the best headwear in the game, support our partners the right way, and let the growth follow.”
