DANVERS, Mass. — Tournament Solutions announces the appointment of Brian Lucas as its new Managing Director. In this role, Lucas will oversee company operations, drive strategic growth initiatives, and further strengthen Tournament Solutions’ market position.
Lucas brings extensive experience from leadership roles at Callaway Brands and Acushnet Holdings Corp., with a proven record in business development and operational excellence. His expertise will guide Tournament Solutions through its next phase of innovation and expansion.
He served as Senior Director, Callaway Performance Gear & Accessories Worldwide (2020-2025), where he grew the Golf Bag, Glove, Travel Gear, Headwear, and Accessories categories to all-time record high market shares and revenues. As Vice President of Sales for Titleist Golf Gear, Lucas grew the Global Golf Gear categories and led various sales initiatives during his 23-year tenure representing Titleist.
“With Brian at the helm, Tournament Solutions will be in an excellent position for future growth,” said John Lawrence, co-founder of Tournament Solutions. “Having had leadership positions in the two largest golf companies in the industry, Brian’s vision and expertise will be invaluable as Tournament Solutions continues to deliver exceptional value to its clients and partners. I look forward to assisting Brian with a seamless transition.”
Lawrence will be leaving Tournament Solutions at the end of March to be part of a leadership team for a start-up company focusing on securing corporate sponsorship for both professional golfers and golf organizations. Lawrence was instrumental in identifying new leadership for the company he co-founded in 2002.
Tournament Solutions, a wholly owned subsidiary of Ahead, LLC since 2020, is an industry leader in providing customized tournament gifting packages and merchandise for “green grass” professional events, and major championships. The company offers a wide array of products at every price point and serves as a one-stop shopping source in golf. Among the world-class brands offered by Tournament Solutions are TUMI, Kate Spade, Costa, and Bose.
Lucas expressed enthusiasm about joining the team, stating, “I am so honored to take on this important role and look forward to working with the talented team at Tournament Solutions, to build on the company’s legacy of success.”
Tournament Solutions will be exhibiting at the upcoming PGA Merchandise Show and Expo in Orlando in booth #3373.
For more information, access the website at www.tournamentsolutions.com.
About Tournament Solutions
Founded in 2002, Tournament Solutions is the premier one-stop tournament gift and award company in golf. The company has achieved an outstanding reputation of providing quality products and customer service to daily fee courses, private clubs, resorts, and professional events. Tournament Solutions is a licensee and leading supplier of accessories to the USGA, PGA of America, LPGA, and PGA TOUR. Additionally, Tournament Solutions is a sponsor / partner of Mass Golf, New England PGA, Met PGA, South Texas PGA, Sun Country PGA and Mid Atlantic PGA.
About AHEAD
Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort, and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 30 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the R&A, USGA, PGA of America, Ryder Cup, and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world.
