Innovative New Golf Ball Dominates PGA TOUR, LIV Golf and PGA TOUR Champions
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Covington, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, secured victories across three major Tours in one weekend, including the PGA TOUR (OneFlight Myrtle Beach Classic) with Brandt Snedeker, LIV Golf (LIV Golf Virginia), and PGA TOUR Champions, where Boo Weekley won the Insperity Invitational. The sweep reinforces the Tour-proven performance of the 2026 TOUR B family across various professional circuits, course conditions and playing styles.
Snedeker, who has had a relationship with Bridgestone Golf for over 20 years, secured his big win at the OneFlight Myrtle Beach Classic playing the new TOUR B X. This is Snedeker’s tenth win of his professional career and falls the same year he will serve as captain of the U.S. President’s Cup team.
“I’ve been with Bridgestone Golf throughout my PGA Tour career and I’m happy to see success with the new TOUR B X golf ball,” said Snedeker. “Hopefully there are more big wins to come with the Bridgestone family and my new TOUR B X.”
For Bridgestone Golf staffer Boo Weekley, the Insperity Invitational victory was his first on PGA TOUR Champions. The Florida native used the TOUR B XS to nail down an impressive win as the only player in the field that was bogey free for the tournament with stellar rounds of 66-66-69.
“It’s been close to thirteen years since my last win, and this one is about as sweet as they come,” said Weekley. “I’m so proud of my performance today I can’t put it into words, and I’m thankful that Bridgestone has stuck with me. The new TOUR B XS is the best golf ball I’ve ever played.”
In addition to Weekley and Snedeker, the winner of LIV Golf Virginia also relied on the explosive speed and distance of the new TOUR B X with VeloSurge technology to get the job done.
All four models of the TOUR B family – the TOUR B X and TOUR B XS for swings above 105 mph, and TOUR B RX and TOUR B RXS for swings below 105 mph – are built with VeloSurge technology, delivering a seamless synergy between the mantle and core. The new material discovery features a denser mantle material pushing the Moment of Inertia (MOI) to bounds never seen in a golf ball for increased ball speed and distance.
“We couldn’t be happier to see years of R&D developing the new TOUR B paying off on the professional tours this season,” said Dan Murphy, president of Bridgestone Golf. “Three wins in one weekend further proves that we’ve got the best ball in golf, and we are excited to see our athletes build on this momentum going into another major this weekend.”
For more information, golfers can visit bridgestonegolf.com to use Bridgestone’s online ball selection tool and determine which golf ball best suits their game.
About Bridgestone Golf
Bridgestone Golf manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, Harry Hall, Kurt Kitayama, Boo Weekley, Brandt Snedeker, and Chris Gotterup. Bridgestone Golf is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact: Emily Scott, JDPR – emilys@jdpr.com
