Bridgestone Golf continues to innovate with new Augmented Reality web app
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COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the introduction of the BRIDGESTONE GOLF EXPERIENCE, a way to bring Tiger Woods and other Bridgestone TOUR players directly into your living room, pro shop, or clubhouse. With the BRIDGESTONE GOLF EXPERIENCE, consumers can utilize an augmented reality web application on their smart phone to see and hear Bridgestone Tour Staff members talk about the TOUR B model they play and learn why it might be a good fit for them.
“At Bridgestone we’re all about pushing the envelope of innovation,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “The new Bridgestone Golf Experience is a perfect example of this philosophy – players who try the new web app will be amazed at the quality of the experience while also being directed to the best TOUR B model for their game.”
To launch the web app, players can simply visit bridgestonegolf.com or visit a retail location that carries Bridgestone products. At select locations a number of additional QR codes will also be available that not only launch the BRIDGESTONE GOLF EXPERIENCE but provide unique content with the company’s staff players that is not otherwise available. Any Bridgestone TOUR B dozen box or sleeve can be used to initiate the BRIDGESTONE GOLF EXPERIENCE, and depending on which box or sleeve that is scanned, a different Bridgestone staff player will appear virtually and talk about the model they play on TOUR. The web app allows players to then scroll through all four TOUR B models and learn more about them. For the TOUR B X, you get Matt Kuchar, for the TOUR B XS, you get Tiger Woods, for the TOUR B RX, you get Lexi Thompson, and for the TOUR B RXS, you get Fred Couples.
“As the leader in golf ball fitting, Bridgestone is always looking for new ways to improve the consumer experience,” said Mellow. “The new Bridgestone Golf Experience is a fun and novel way for players to learn about the TOUR B lineup from the likes of Tiger Woods himself. The content is unique to the Bridgestone Golf Experience and won’t be available anywhere else.”
To get the full Bridgestone Golf Experience covering all four TOUR B golf balls takes about ten minutes and can be enjoyed on any smart phone. For more information or to download the web application please visit bridgestonegolf.com.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 3 million fittings via a combination of live-fitting, online selection and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact:
Mike Chwasky, JDPR, mikec@jdpr.com, cell: 310.614.6249
