Bridgestone brings back fan-favorite Halloween-inspired golf ball for a limited time
COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the return of the limited-edition Boo Ball just in time for spooky season. The release features a dozen of Bridgestone’s Tour-proven TOUR B RX golf balls with the classic B logo and two o’s dripping blood, inside a unique Halloween-themed box.
“The Boo Ball quickly became a fan-favorite, and we’re excited to bring it back this year,” said Adam Rehberg, senior marketing manager of Bridgestone Golf. “The TOUR B RX Boo Ball combines the same performance technology trusted by our Tour players with a fun, seasonal twist that golfers of all levels can enjoy.”
The Bridgestone TOUR B RX golf ball features impressive technologies including the new REACTIV X System with REACTIV iQ Smart Cover Technology and XCLRNT mid-layer for increased distance and control. The Bridgestone TOUR B RX golf ball is played in professional competition by Tour staffer Fred Couples and is recommended for players with swing speeds under 105 mph.
The limited-edition Bridgestone TOUR B RX Boo Balls are available for $49.99 at select retail channels and online at bridgestonegolf.com.
For help selecting which TOUR B model is the right ball for them, consumers should visit bridgestonegolf.com to use Bridgestone’s online golf ball selection tool.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Chris Gotterup. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact: Emily Scott, JDPR, emilys@jdpr.com
