Limited Edition Golf Balls, Putter Headcover and Golf Towel Launch Ahead of Third Major of the Year
COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a new collaboration with Pabst Blue Ribbon beer. The collaboration, which celebrates the 125thth U.S. Open, includes a limited-edition Bridgestone TOUR B RX dozen box as well as a limited-edition golf towel and putter headcover complete with both Pabst and Bridgestone logos.
“We are excited to launch another collection with Pabst Blue Ribbon,” said Dan Murphy, President of Bridgestone Golf. “After last year’s drop sold out so quickly, our consumers asked for more and we stepped up and delivered. And what better time to celebrate with our fans than ahead of the 125th U.S. Open.”
The Bridgestone Golf x Pabst Blue Ribbon limited-edition TOUR B RX golf balls ($54.99/dozen) will feature the iconic Pabst Blue Ribbon can and classic PBR logo on the golf balls, will come in commemorative packaging and will be available in limited quantities through select retailers. Additionally, a limited-edition Pabst Blue Ribbon kit featuring a dozen golf balls, a custom golf towel and a branded putter headcover will be available exclusively at BridgestoneGolf.com for $99.99
The limited-edition Bridgestone TOUR B RX golf ball features all the same impressive technologies as the in-line model including the new REACTIV X System with REACTIV iQ Smart Cover Technology and XCLRNT mid-layer for increased distance and control. Other features include Gradational Compression for reduced spin off the tee, Dual Dimple technology for less in-flight drag, and Seamless Cover Technology for improved aerodynamics and overall consistency. The TOUR B RX is ideal for golfers with swing speeds under 105mph who are seeking additional distance without sacrificing control around the greens.
For help selecting which TOUR B model is the right ball for them, consumers should visit bridgestonegolf.com to use Bridgestone’s online golf ball selection tool.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Chris Gotterup. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact:
Emily Scott, JDPR, emilys@jdpr.com
