Celebrate the second major of the year with gear inspired by its iconic course
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COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today launched its new limited-edition collection, The Quails, in celebration of the second major of the year. The creative concept introduces The Quails as a fictional, dominant AAA minor league baseball team. Founded in 1935 and based in southern North Carolina, The Quails are positioned as the most successful minor league team in history.
To activate this concept prior to the second major of the year, the premium limited-edition kit will feature:
- A custom dozen logoed golf balls, packaged in a collectible Quail egg-inspired carton
- An official New Era baseball cap featuring The Quails logo
- A sealed pack of trading cards that includes a custom ball marker
- A chance to pull one of only 20 Gold Edition Grand Slam cards, autographed by PGA champion Jason Day
Blending nostalgia, storytelling and collectability, this kit offers a fresh and imaginative campaign that resonates with golf and baseball audiences alike. The Quails embody an exaggerated but compelling legacy, designed to capture attention both on and off the course.
“First and foremost, golf is fun. And what better way to celebrate that spirit than by blending golf with America’s favorite pastime, baseball,” said Bridgestone Golf Sr. Marketing Manager Adam Rehberg. “The Quails kit brings a fresh level of fun and creativity to a highly strategic game. We’re excited to honor the venue of the second major of the year with this exciting, limited-edition drop.”
The TOUR B X golf balls included in the capsule feature Bridgestone’s game-changing REACTIV X system that combines a REACTIV iQ cover with a new XCLRNT mid layer for explosive distance off the tee and shot-stopping spin around the greens. For help selecting which premium Bridgestone model is right for them, or to learn about MINDSET technology, consumers should visit BridgestoneGolf.com to try Bridgestone’s Online Ball Selection Guide.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Chris Gotterup. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact: Emily Scott, JDPR, emilys@jdpr.com
