Investment brings together capital, industry expertise, and influential relationships across golf, business, and culture.
ATLANTA – BrknPar, a venture capital firm focused on sports technology, human performance, and consumer innovation, today announced a strategic investment in Alma Mater Footwear, an emerging golf footwear brand offering a range of styles that combine performance, comfort, and craftsmanship.
The investment brings Alma Mater a group of partners whose relationships span golf, business, and culture. BrknPar’s approach pairs capital with strategic relationships that help portfolio companies expand distribution, build awareness, and significantly accelerate their businesses.
“Alma Mater represents the kind of opportunity we look for: a differentiated product, an ambitious team, and a business where our relationships can help drive revenue, scale, and create opportunities for an eventual exit,” said Andy Katz, GP of BrknPar. “Our goal is to bring more than capital. We want to help the team open doors, reach customers, and build a lasting brand.”
To that point, one of BrknPar’s strategic investors participating in the Alma Mater investment is Jimmy Dunne, a Co-Founder of Sandler O’Neill + Partners and Vice Chairman at Piper Sandler. Dunne brings decades of experience building businesses and advising on major transactions. His record on Wall Street is matched by his reputation and influence in golf.
“I’ve always believed that successful businesses begin with great people and a clear vision,” said Dunne. “The Alma Mater team has an interesting approach to golf footwear, and you feel it when you wear the shoes. They look good, feel great, and perform well. I’m pleased to participate alongside BrknPar as they support the company’s next phase of growth.”
Alma Mater’s footwear addresses two distinct demands of the game: stability and traction through the swing, and comfort throughout the walk. Its integrated construction combines a supportive outer frame, nitrogen infused foam cushioning, and traction engineered for golf’s rotational forces. Led by veterans of global footwear brands, the company pairs that technology with a range of styles and custom collaborations that give golf clubs exclusive offerings for their members and guests.
“We’re excited to welcome BrknPar and this group of dynamic investors to Alma Mater,” said Nathan Brown, CEO of Alma Mater Footwear. “BrknPar understands the importance of both the product and the relationships behind a growing brand. This partnership will help bring Alma Mater to more golfers and accelerate all we do.”
“Relationship capital should exceed the financial capital invested,” added Katz. “For Alma Mater, that means bringing the right people to the table, helping the team navigate key decisions, and creating opportunities that capital alone cannot.”
Financial terms of the investment were not disclosed.
