LA GOLF SHAFTS ANNOUNCES COLLABORATIVE PARTNERSHIP WITH GOLF STAR BRYSON DECHAMBEAU
DeChambeau Collaborates on Signature Line of Custom Shafts, Including Putter Shaft Used in Victory at The Northern Trust
Los Angeles, Calif. – LA Golf Shafts, founded by LA Golf Partners, announced their first player partnership with Tour Pro Bryson DeChambeau to develop a line of signature golf shafts for the rising Tour star. Utilizing LA Golf Shafts product in his putter this weekend, DeChambeau won The Northern Trust with a blistering -18 giving him a four-shot victory at the first leg of the FedEx Cup Playoffs and vaulting him to the top of the standings.
LA Golf Shafts was established to create a golf equipment company unlike any other in golf, in which the owners group includes professional athletes on the world’s tours. LA Golf Shafts is committed to producing authentic tour level products, designed and made in the USA with American sourced materials. Through strategic partnerships with touring professionals like DeChambeau, the players have an equity stake in the company and have direct involvement in their product development rather than the added frustration of picking product through trial and error. The company’s mission is to bring the same signature series products to golfers at every level.
“Bryson’s analytical approach to the game, emphasis on data driven improvements in his equipment, and his ability to communicate meaningful input into designs make him an ideal partner for LA Golf Shafts,” said Reed Dickens, founder of LA Golf Partners. “I can’t think of a more appropriate strategic partner for our mission to bring the technically advanced shafts used by the pros directly to golfers.”
DeChambeau and LA Golf Shaft’s John Oldenburg, former lead shaft designer at Aldila, developed a performance-driven and technologically advanced putter shaft, which was put in his bag for the first time this past weekend and utilized in victory at The Northern Trust. They have plans to develop custom shafts for additional clubs in the three-time Tour winner’s bag in the months to come.
“I love the science behind the game, so the concept of actively participating in the development of my own shafts is very appealing,” said DeChambeau. “I’m excited to partner with a design innovator such as John Oldenburg, to not only improve my game, but bring those same solutions to recreational golfers everywhere.”
With over 20 years of experience in designing shafts for golf’s best players, including 25 Major Champions and hundreds of winners worldwide, Oldenburg had taken a break from shaft design prior to joining LA Golf Shafts. It was LA Golf Shafts unique business model, and the chance to work collaboratively with top tour professionals, that motivated the innovative shaft designer’s return.
“It’s extremely liberating to take the shackles off and be in a situation with significantly more design freedom than I have ever had in terms of profiles and cost constraints,” said Oldenburg. “The opportunity to develop signature lines directly with the players and provide every golfer the access to those shafts and creating advanced designs in the main line is incredibly motivating for me.”
The partnership with DeChambeau is the first in LA Golf Shafts ongoing effort to forge collaborative partnerships with a wide variety of Tour professionals. LA Golf Shafts will be launching new product lines this year, while also continuing to produce the OZIK line, currently used by many top-ranked players on the tour. For more information and to learn more about LA Golf Shafts, please visit www.LAGolfShafts.com and follow us @LAGolfShafts.
About LA Golf Shafts
LA Golf Shafts designs, develops, and manufactures performance-driven and technologically advanced shafts in partnership with some of the top players in the game. LA Golf Shafts leverages the development process for the world’s best players to create high quality products that support our aftermarket partners’ custom club making process to grow the game at all levels.
About LA Golf Partners
LA Golf Partners was created to partner with the world’s best golfers to grow the world’s greatest game. Growing the game requires investing in innovative technology, media, and products. Partnering with players requires supporting their charitable endeavors that make golf more fun and accessible to all. LA Golf Partners is actively exploring control and passive investments across the golf industry.
LAGP was founded by Reed Dickens, who previously co-founded Marucci Sports and is now using a similar strategy of partnering with players to develop and promote professional quality products.
