Charleston, S.C. – Buffalo Groupe, LLC, an award-winning marketing agency that connects golf, hospitality, and real estate brands with escape-seeking consumers, has promoted Glenn Gray to Chief Growth Officer. Gray has led Buffalo Groupe’s business development strategy and vision since its inception in 2019. Previously, he served as the company’s Executive Vice President.
“I am eager to continue driving Buffalo Groupe’s evolution and building on the momentum generated over the last few years,” said Gray. “There is something incredibly special about the passion and energy we create in connecting our partners to the most influential audiences in the world that deliver measurable business results time and time again.”
Gray joined Buffalo in 2010, leading strategic communications for key accounts at Buffalo Agency (Buffalo Groupe’s predecessor). With the launch of Buffalo Groupe, Gray has played a pivotal leadership role in evolving the company’s reputation, expertise, and partners into new verticals across broader sport real estate, hospitality, fitness and entertainment categories while continuing to expand the presence and expertise in golf. Marquee partnerships include the United States Golf Association, Omni Hotels & Resorts, Youth On Course, Golf Pride, JOOLA and Folds of Honor, to name a few. His particular focus in growing Buffalo’s global presence in the top 100 private clubs and luxury real estate communities includes Casa de Campo Resort & Villas, Country Club of Charleston, Colleton River Club, Colorado Golf Club, McLemore, Mountain Lake, Riviera County Club, Southworth Clubs and Trout National – The Reserve.
“Glenn’s relentless drive and deep understanding of the golf and ‘escape’ industries have been foundational to Buffalo Groupe’s success,” said Emily Clark, President and Chief Marketing Officer, Buffalo Groupe. “This promotion to Chief Growth Officer is a direct recognition of the significant impact he has made and will continue to provide him the ideal platform for our agency’’s leading position.”
Gray has served on the boards of the Virginia State Golf Association, the Virginia Commonwealth University Center for Sports Leadership, and the University of Mary Washington College of Business. Additionally, he is a member of the Golf Writers Association of America, a Golfweek Course Rater and serves multiple sports industry committees.
About Buffalo Groupe, LLC
Headquartered in Charleston, SC, Buffalo Groupe, LLC, and its predecessor, Buffalo Agency, have spent more than two decades building the world’s first escape marketing platform. The Groupe’s carefully assembled collective includes a full-service marketing firm, a research arm, an events division, and a media property—all authentically serving the industries of golf and outdoor sport, travel and hospitality, and real estate. Operating with the core values of kindness, clarity, and courage, Buffalo’s 85-member team leverages experts in data/research, digital, web, creative, events, and public relations to deliver integrated marketing to drive business results for its clients. In June 2024, Buffalo Groupe merged with ClubWorks, a luxury and private club services holding company founded by Tidewater and Palm Beach Capital. Other investors in Buffalo Groupe include, among others, MLB All-Star Mike Trout, Symphony Ventures and NBC Universal.
