Tens of thousands of players will visit Inrange® Golf partner sites to practice for prizes, sponsored by the #1 rangefinder in golf
London, UK: August represented a great time to be practicing golf at Inrange® partner ranges, as their Nearest to Pin challenge became a whole lot more competitive, with sponsored prizes now on the line.
As part of the enhanced Inrange® practice experience, players put their skills to the test using a variety of exciting challenges. The newest and arguably most popular to date, has been ‘Nearest to Pin’ – and Bushnell Golf stepped into the virtual world with Inrange®, offering all players something to play for.
This kind of campaign has already been successfully launched in South Africa – and with an impressive Inrange® footprint globally, and over 50,000 players registering a practice session each month in the UK alone – Bushnell Golf are incredibly excited to be part of this augmented reality player experience.
Ben Davis, the Commercial Director for Bushnell Golf at YUMAX Golf, has said:
“The driving range space has seldom been seen as a competitive space. But with the work Inrange® is doing, ranges can offer their visitors a whole new experience, and we love that. The opportunity to be part of a ‘Nearest to Pin’ competition across the UK was a match made in heaven for our brand, and we cannot wait to see how players respond to this new age revolution on the driving range”
Bushnell Golf have first movers advantage in the UK with this kind of project, as it is the first of its kind – where the company branding sits within the software itself.
Using augmented reality to allow brands to engage with players in a way that is targeted, relevant and exciting to players. And with other exciting challenger brands currently engaging with Inrange®, the concept looks set to become something of ‘the norm’ in the near future.
Marketing Manager of Inrange®, Ian Blunt, has led the charge on bringing innovation to Inrange® players and partners, and is excited to see this project come to life.
“We encourage all players to try golf, the Inrange® way. What we mean by that is doing something that they previously haven’t before. With partnerships like this one with Bushnell Golf, we are offering a Practice for Prizes model which is already proving to be highly popular amongst players. It is all part of the ‘Experience Range’ future we are creating and there are a lot more ideas in the pipeline.”
The Bushnell Golf Nearest to Pin competition will run over 2 months (August and September) and is expected to keep bringing players back to the driving range to get on the leaderboards – and there is talks of a one-day showdown event for the players who top their respective leaderboards across the UK.
This is a very exciting time for the driving range space.
To check out their dedicated player page for this event – click here. Follow Inrange on LinkedIn for all their other news and announcements.
Inrange® is a market leading ball tracking company, and the leader in the Experience Range concept. Their software provides a seamless, intuitive user-experience for the player, providing real-time feedback with pro-level data and analysis, accessible via the in-bay touchscreen or on the player’s own mobile device. They are one of the most reliable ball tracking providers on the market and offer a high end player experience for every type of player, at every type of range facility.
The Inrange®+ and Inrange®+Courses software (their multiplayer offering, which comes as a standard inclusion with Inrange® installations) enables facilities to turn standard practice bays into dual-purpose entertainment bays, with a variety of immersive, accessible gaming options and world-class courses to play on with family and friends.
To learn more, please visit www.inrangegolf.com or follow all their latest news on LinkedIn.
About Bushnell Golf
Founded in California, Bushnell lasers have more than a decade of being the most trusted rangefinder on any Tour.
A recent SMS Survey reveals an overwhelming 95.1 Percent of Players at the 150th Open Championship relied on their Bushnell laser rangefinder to obtain accurate yardages*.
Bushnell is not just for Tour pros, golfers at all levels should rely on the speed and accuracy that Bushnell Golf products bring to the game of golf. Whether it’s the fast accurate measurement of our laser rangefinders or our feature packed GPS devices, Bushnell Golf products continue to make the game more enjoyable wherever the game is played.
*Source: SMS INC Survey