Business

Keri Golf extends its endorsement agreement with LPGA player Se Ri Pak, who will continue to use the line’s golf bags in competition and debut a new design in upcoming tournaments. Terms of the agreement were not disclosed.

Tiger Shark Golf reports on PGA Tour rookie Matt Bettencourt‘s use of the SuperStroke oversized grip en route to a fifth-place tie at the Memorial Tournament.

almostGolf announces a partnership with the New Jersey PGA Section and its official charity, the N.J. Golf Foundation. As part of the partnership, almostGolf will provide sample product and bag tags to all participants in New Jersey PGA junior golf programs and host an event at the annual N.J. Golf Foundation outing.

KZG announces a strategic club marketing partnership with Natural Golf in which Natural Golf’s nationwide network of instructors and club fitters will now be able to custom fit selected KZG clubs for its customers.

Nike Golf signs Amanda Blumenherst, a three-time national collegiate player of the year and U.S. Women’s Amateur champion, to its tour staff. Under the terms of the multi-year agreement, Blumenherst will represent the company in clubs, balls, apparel, footwear, glove, bag, headwear and accessories.

TopGolf USA retains Merton G. Silbar Public Relations as agency of record to provide media relations, brand marketing and new media services for its three U.S. locations in Chicago, Dallas, and Alexandria, Va.

GolfBox retains Golf Convergence Inc. to assist in expanding its potential in the U.S. market through synergistic relationships and other business models.

The Golf Cognoscente Consortium, which consists of Honma, Antas, Marbas, Martin Dingman, Dorfman Pacific and MacKenzie Golf Bags, will open a 259-square-foot golf retail space in Beverly Hills, Calif.

Raven Golf Club at Three Peaks, located in the “Front Range” of the U.S. Rockies 70 miles west of Denver, Colo., retains Buffalo Communications to implement an integrated publicity and media branding program.

Sport Specific Performance, maker of the all-natural golf specific supplements, selects public relations and marketing firm The Media Group Inc. to handle the company’s PR and communications efforts.

Half Moon Bay Golf Links in Half Moon Bay, Calif., retains Buffalo Communications for publicity and media branding services.

Dynamic Brands acquires the assets of ForeFront Holdings LLC. These assets include golf brands Burton, Datrek, Devant, Sir Christopher Hatton and Miller Golf. The transaction was completed on May 18.

Innoventions Enterprises, makers of the GustBuster umbrella and SunBuster eyewear, will participate in the 19th ING Spring Conference, May 17-21 at French Lick Resort and Casino in French Lick, Ind.

Dixon Golf will introduce a new product at the 19th ING Spring Conference, May 17-21 at the French Lick Resort and Casino in French Lick, Ind.

Boccieri Golf reports record-breaking sales of the company’s popular Heavy Putter line reaches an all-time record high during April.

Golf Convergence Inc. orchestrates the Golf 21st Century acquisition of assets from golf software companies GolfNet and Golf Intelligence.

The Golf Academy of America participates in the seventh Pacific Institute Best Practices Conference in Indianapolis, Ind.

Tom Jaronski and Rich Taylor join to form The Golf Connection, a company that provides consulting and direct marketing resources to destinations, resorts and corporate clients.

WeatherBug and the Club Managers Association of America announce enhanced capabilities to WeatherBug Club Safety, a club weather solution that now includes lightning data.

Deco-Leco LLC, maker of the Pop-Up Protector, partners with Bridgestone Golf in which the Pop-Up Protector will be used on the company’s full line of demo drivers, fairway woods and hybrids.