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The Golf Wire

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Business

Golfsmith Goes Xtreme With New Park Meadows Location

Golfsmith: Relocates its Park Meadows, Colo., store to a new 41,2500-square-foot Golfsmith Xtreme location in Centennial. Golfsmith will give away $10,000 in prizes during its April 13-15 grand opening.

Black Diamond Announces Partnership With John Jacobs Golf Schools And Academies

Black Diamond (Lecanto, Fla.): Announces a partnership with John Jacobs Golf Schools and Academies. “We are looking forward to working with the membership and guests of Black Diamond to create a one-of-a-kind learning environment in which their games will thrive,” says Cliff Lawson, vice president and director of instruction for the John Jacobs Golf Schools and Academies.

Colantotte International Inc. Transitions Branding In The United States From Trion:Z to Colantotte

Colantotte: Announces a new branding direction in the United States, transitioning from Trion:Z to Colantotte. Said Colantotte International CEO Toru Kamatari: “In the United States, consumers, athletes and retailers have known us as Trion:Z. The fact is that we have always been part of Colantotte Co. Ltd., but we were acting as the U.S. distributor for Colantotte under the Trion:Z brand name. We are now officially the U.S. office of Colantotte and are operating as the international arm of the company. As a result, we have made the decision to transition the branding message for new products from Trion:Z to Colantotte. All new products will feature the contemporary Colantotte company logo.”