Business

Golfsmith: Forecasts selling 2 million golf balls, 4 million golf tees, 80,000 golf shirts and 70,000 golf gloves in the eight weeks prior to Dec. 25.

Aldila, 3M: Sign a mutual commercialization agreement and a product supply agreement centered around 3M’s unique Matrix Resins.

Ping: Re-signs reigning British Open champion Louis Oosthuizen to a multi-year endorsement agreement.

Club Car: To receive the European Golf Course Owners Association’s Industry Award at the association’s European Golf Business Conference. The award is given annually to the company that demonstrates outstanding commitment to course owners’ efforts to grow the game of golf and make their businesses more successful.

CourseTrends: To design and host the websites, email marketing and e-commerce for Pine Lakes Country Club and the Club Lake Fairways Country Club in North Fort Myers, Fla.

Crescent Systems: Club management software chosen by Hampton Country Club in Hampton, Iowa. The club will utilize Crescent’s membership management, accounts receivable, inventory control and point of sale modules with integrated credit card functionality.

GolfNow.com: Adds more than 50 Myrtle Beach, S.C., courses to its online tee time platform.

Golfsmith: Forecasts selling 2 million golf balls, 4 million golf tees, 80,000 golf shirts and 70,000 golf gloves in the eight weeks prior to Dec. 25.

Club Car: To receive the European Golf Course Owners Association’s Industry Award at the association’s European Golf Business Conference. The award is given annually to the company that demonstrates outstanding commitment to course owners’ efforts to grow the game of golf and make their businesses more successful.

Boxgroove: Adds Moon Valley Country Club in Phoenix, Ariz., to its online tee time service network.

Golf Convergence: Retained by the City and County of Denver, Colo., to create a 10-year strategic vision for its seven municipal golf facilities.

TGA-Premier Junior Golf: Territory in North San Diego acquired by Chris Dawkins and Matt Lacues, who also own a franchise in Peninsula Valley, Calif.

GolfNow.com: Reports on a recent panel discussion at the Golf Inc. Conference, which concluded that the combination of digital lifestyles and consumer trends make online tee time services a valuable commodity. “We’re in a time when there is an overabundance of information, but at the same time consumers are feeling more deprived of time than at any time in history,” said Jon Last, president of Sports & Leisure Research Group, who participated in the recent Golf Inc. Conference. “As a result, they’re looking for simplicity and options in the choices they make.

Golf4Her: Launches an online affiliate program that will allow Golf4Her to extend its growing brand recognition and benefit from increased sales. “It’s a great opportunity for those with active websites looking to offer something new to their visitors this holiday shopping season while generating extra revenue,” said owner Christina Thompson.

West Michigan Golf Show: Reports on the sponsors for its annual show, Feb. 11-13 in Grand Rapids, Mich.