Business

PrideSports announces its continued partnership with the Folds of Honor Foundation through 2010. PrideSports will continue to sell its specially-made USA-themed products and a portion of the proceeds will be donated back to the foundation.

Foxwoods Resort Casino and Lake of Isles in North Stonington, Conn., partners with noted instructor Hank Haney. As part of the multi-year agreement, Haney will promote Foxwoods Resort Casino and host golf schools for Foxwoods’ patrons throughout the year.

World Golfers Championship USA reaches an agreement with Sportgenic to expands its championship’s marketing initiative.

PrideSports announces its continued partnership with the Folds of Honor Foundation through 2010. PrideSports will continue to sell its specially-made USA-themed products and a portion of the proceeds will be donated back to the foundation.

Eidolon Golf reports first quarter sales growth of 50 percent compared to the same period in 2008.

Excel Golf Products Inc. becomes a platinum sponsor of the Easter Seals DuPage and Fox Valley Region’s 22nd Golf Invitational, which benefits the region’s Easter Seals Sponsor-A-Child Program, on June 18 in Woodbridge, Ill.

Keri Golf extends its endorsement agreement with LPGA player Se Ri Pak, who will continue to use the line’s golf bags in competition and debut a new design in upcoming tournaments. Terms of the agreement were not disclosed.

Tiger Shark Golf reports on PGA Tour rookie Matt Bettencourt‘s use of the SuperStroke oversized grip en route to a fifth-place tie at the Memorial Tournament.

almostGolf announces a partnership with the New Jersey PGA Section and its official charity, the N.J. Golf Foundation. As part of the partnership, almostGolf will provide sample product and bag tags to all participants in New Jersey PGA junior golf programs and host an event at the annual N.J. Golf Foundation outing.

KZG announces a strategic club marketing partnership with Natural Golf in which Natural Golf’s nationwide network of instructors and club fitters will now be able to custom fit selected KZG clubs for its customers.

Nike Golf signs Amanda Blumenherst, a three-time national collegiate player of the year and U.S. Women’s Amateur champion, to its tour staff. Under the terms of the multi-year agreement, Blumenherst will represent the company in clubs, balls, apparel, footwear, glove, bag, headwear and accessories.

TopGolf USA retains Merton G. Silbar Public Relations as agency of record to provide media relations, brand marketing and new media services for its three U.S. locations in Chicago, Dallas, and Alexandria, Va.

GolfBox retains Golf Convergence Inc. to assist in expanding its potential in the U.S. market through synergistic relationships and other business models.

The Golf Cognoscente Consortium, which consists of Honma, Antas, Marbas, Martin Dingman, Dorfman Pacific and MacKenzie Golf Bags, will open a 259-square-foot golf retail space in Beverly Hills, Calif.

Raven Golf Club at Three Peaks, located in the “Front Range” of the U.S. Rockies 70 miles west of Denver, Colo., retains Buffalo Communications to implement an integrated publicity and media branding program.

Sport Specific Performance, maker of the all-natural golf specific supplements, selects public relations and marketing firm The Media Group Inc. to handle the company’s PR and communications efforts.

Half Moon Bay Golf Links in Half Moon Bay, Calif., retains Buffalo Communications for publicity and media branding services.

Dynamic Brands acquires the assets of ForeFront Holdings LLC. These assets include golf brands Burton, Datrek, Devant, Sir Christopher Hatton and Miller Golf. The transaction was completed on May 18.

Innoventions Enterprises, makers of the GustBuster umbrella and SunBuster eyewear, will participate in the 19th ING Spring Conference, May 17-21 at French Lick Resort and Casino in French Lick, Ind.

Dixon Golf will introduce a new product at the 19th ING Spring Conference, May 17-21 at the French Lick Resort and Casino in French Lick, Ind.