Business

Excel Golf: Signs PGA Tour Mark Wilson to its Zero Friction staff for a second successive season.

OB Sports Management: The National Golf Foundation honors the golf club management company with one of two Customer Loyalty Awards given in the Multi-course Operators category. Also, two OB-managed clubs – Longbow Golf Club and Tijeras Creek Golf Club – were honored as facilities with Most Improved Loyalty scores.

Hank Haney International Junior Golf Academy, International Junior Golf Tour: Announces a partnership with Bridgestone Golf, which will become the title sponsor of the IJGT Tournament of Champions in Orlando, Fla.

Quagmire: Signs Caroline Larsson and Adrienne White to its staff of LPGA and Futures Tour players.

‘O’ Beam: Expands its sales program with the hiring of territorial sales representatives throughout the U.S. ‘O’ Beam is maker of a laser-based putting training aid.

Quagmire: Signs Caroline Larsson and Adrienne White to its staff of LPGA and Futures Tour players.

‘O’ Beam: Expands its sales program with the hiring of territorial sales representatives throughout the U.S. ‘O’ Beam is maker of a laser-based putting training aid.

Club Managers Association of America: Adds CYBEX International as a silver partner to its Corporate Advantage Program, a collaborative effort among CMAA, The Club Foundation and up to 15 corporate entities. The program helps support the professional development programs offered and funded by CMAA and The Club Foundation.

Fore! Reservations: Reports that nearly three million rounds were booked online at golf course Web sites that use its booking interface. This is a 55 percent increase from 2008.

International Club Suppliers: Reaches agreement with OB Sports Golf Management to provide brand-name food, beverages and related supplies to its collection of golf clubs and resorts.

Ritz-Carlton Destination Club, Annika Sorenstam: Announce partnership in which Sorenstam will serve as an ambassador of the brand. The Ritz-Carlton Destination Club will create an “Annika sense of place” at club locations and that will feature branded products including signature clothing and fragrances, wines and autographed photography.

VCT Corporation: Talking Rock Golf Club in Prescott, Ariz., selects the company as its e-publishing partner.

Tour Resource Center: Announces the launch of social media Webinars.

Cybergolf: Adds iGolf San Antonio in Texas, Falls Village Golf Club in North Carolina and Raven Golf Club at Three Peaks in Colorado as its newest clients, will design and host their Web sites, e-mail newsletter and e-commerce systems.