Business

‘O’ Beam: Expands its sales program with the hiring of territorial sales representatives throughout the U.S. ‘O’ Beam is maker of a laser-based putting training aid.

Quagmire: Signs Caroline Larsson and Adrienne White to its staff of LPGA and Futures Tour players.

‘O’ Beam: Expands its sales program with the hiring of territorial sales representatives throughout the U.S. ‘O’ Beam is maker of a laser-based putting training aid.

Club Managers Association of America: Adds CYBEX International as a silver partner to its Corporate Advantage Program, a collaborative effort among CMAA, The Club Foundation and up to 15 corporate entities. The program helps support the professional development programs offered and funded by CMAA and The Club Foundation.

Fore! Reservations: Reports that nearly three million rounds were booked online at golf course Web sites that use its booking interface. This is a 55 percent increase from 2008.

International Club Suppliers: Reaches agreement with OB Sports Golf Management to provide brand-name food, beverages and related supplies to its collection of golf clubs and resorts.

Ritz-Carlton Destination Club, Annika Sorenstam: Announce partnership in which Sorenstam will serve as an ambassador of the brand. The Ritz-Carlton Destination Club will create an “Annika sense of place” at club locations and that will feature branded products including signature clothing and fragrances, wines and autographed photography.

VCT Corporation: Talking Rock Golf Club in Prescott, Ariz., selects the company as its e-publishing partner.

Tour Resource Center: Announces the launch of social media Webinars.

Cybergolf: Adds iGolf San Antonio in Texas, Falls Village Golf Club in North Carolina and Raven Golf Club at Three Peaks in Colorado as its newest clients, will design and host their Web sites, e-mail newsletter and e-commerce systems.

Cybergolf: Adds iGolf San Antonio in Texas, Falls Village Golf Club in North Carolina and Raven Golf Club at Three Peaks in Colorado as its newest clients, will design and host their Web sites, e-mail newsletter and e-commerce systems.

Golfweek: Becomes title sponsor of the Champion Tour’s Outback Steakhouse pro-am, scheduled for April 12 at TPC Tampa Bay. The Golfweek Pro-Am pairs Champions Tour professionals with teams of amateur players.

CourseTrends: Announces Cotton Creek Golf Club in Mounds, Okla., as its newest client, and will design and host the club’s Web site, e-mail marketing and e-commerce.

Pellucid Corp.: Releases its “2009 State of the Industry” report, which says the golf industry weathered a challenging year despite flat rounds, a modest decline in revenue and equipment sales down in low double-digits.

Sunice: Signs a three-year licensing agreement with the PGA Tour to become the outerwear licensee of the PGA, Champions and Nationwide tours.