The Caddie Network to Launch Caddie Appreciation Week With #loveyourlooper
National Awareness Campaign Invites Golfers of All Levels to Celebrate the Caddie in Their Lives
The Caddie Network (TCN) announced today its first Caddie Appreciation Week with the debut of #loveyourlooper, a fun national awareness campaign inviting golfers of all levels to celebrate and honor the caddies in their lives and the unique role caddies have in all of sports.
Caddie Appreciation Week officially runs June 10 through June 17 concurrent with the U.S. Open and Father’s Day weekend and as TCN celebrates its one-year anniversary as a leading and fresh voice for the world of golf.
With more than 150 professional caddies participating, and a loyal and passionate golf audience, TCN is the first-ever digital content platform dedicated to professional and amateur caddies and their unique experiences and insights.
Caddie Appreciation Week invites golfers and caddies of all levels to participate through their social media channels, specifically by posting pictures and video that best capture their player-caddie relationship using both #loveyourlooper and @caddienetwork. Throughout the week, TCN will be showcasing a #loveyourlooper “best of the best” at www.thecaddienetwork.com. Golfers and caddies can begin making their #loveryourlooper social media postings June 6.
The new awareness campaign kicks off with an introductory video by TCN contributor Michael Collins and several PGA Tour players – Austin Cook, Brooks Koepka, Pat Perez and Jimmy Walker – will be contributing their own #loveyourlooper videos. TCN has invited LPGA, European and PGA Tour professionals and caddies, celebrities and others including the Evans Scholars Foundation to participate. CaddieNow, Golf Digest, Loopers The Movie and Swing-U also are supporting the Week with TCN.
“We are very pleased to bring #loveyourlooper and Caddie Appreciation Week to golfers of all levels,” said TCN Co-Founders Merrill Squires and John von Stade. “This should provide a very fun and viral way for both professional and amateur golfers to celebrate the caddies in their lives and honor one of the most unique professions and avocations in all of sports. We also cannot think of a better way to commemorate The Caddie Network’s one-year anniversary.”
About The Caddie Network
The Caddie Network (TCN) is the first-ever digital content platform fully dedicated to the unique and critically important profession of caddying. Caddies have a voice and a perspective like none other in all of sports. TCN showcases caddie insights and experiences, helping to bring golf fans worldwide a fresh, informative, entertaining and insider’s perspective. Our exclusive storytelling will be written and produced through the eyes of professional and amateur caddies, along with accomplished journalists, hosts and narrators who will help shape and bring the compelling content to life for fans. TCN will also capture the unique relationships that exist between golfer and caddie. With more than 150 professional caddies participating, TCN is a digital content platform co-owned by Accelerated Growth Partners, Association of Professional Tour Caddies and ITR Management. For more information, please visit The Caddie Network.
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The Durkin Agency karen.durkin@thedurkinagency.com
