We Fit The Game
(Miami, FL.) — Callaway® Apparel, developed by global fashion leader Perry Ellis International, is thrilled to announce the launch of its highly anticipated Summer/Fall 2024 Collection, designed to offer a perfect blend of performance, comfort, and style for both men and women golfers. This latest collection embodies Callaway Apparel’s commitment to innovation and excellence, featuring state-of-the-art fabrics, modern designs, and vibrant colors that are set to redefine golf fashion.
“We are incredibly excited to introduce our Summer/Fall 2024 Collection,” said Oscar Feldenkreis, CEO of Perry Ellis International. “This collection not only captures the essence of contemporary golf fashion but also integrates the latest in performance technology. We believe golfers will appreciate the attention to detail and the emphasis on comfort and functionality. Our goal is to inspire golfers to look and feel their best, both on and off the course.”
The Summer/Fall 2024 Collection features an array of versatile pieces for both men and women, ensuring that every golfer can find the perfect ensemble to suit their style and performance requirements. Highlights of the collection include moisture-wicking fabrics, UV protection, PrimaLoft® insulation, Nanotex Aquapel® water repellency, SWING TECH and OPTI-DRI technologies and four-way stretchable, breathable materials that provide comfort and freedom of movement to ensure golfers can perform at their best in varying weather conditions. Callaway Apparel has also incorporated contemporary patterns and a rich, autumnal color palette to reflect the season’s vibrant hues.
Highlights of the Men’s Collection include:
- Performance Polos: Available in a variety of colors and patterns, featuring Opti-Dri technology for moisture management, 30% recycled polyester and a small Chevron bug label on the right sleeve hem for a polished look.
- Layering Pieces: Aquapel® Thermal Hoodie, vests and jackets that repel liquid spills. SWING TECH technology allows for maximum mobility and comfort.
- Versatile Bottoms: SWING TECH pants with Repreve fabrication from recycled water bottles. Moisture wicking, water repellent and an active flex waistband that is stretchable and breathable. Perfect for on and off the course wear.
Highlights of the Women’s Collection include:
- Stylish Tops: Chev Geo Sleeveless Polo. The polo is made of recycled polyester and features a Split-Zip Placket, ventilated, stretch, OPTI-DRI and SWING TECH
- Outerwear: Chev Geo Sun Protection ¼ Zip featuring OPTI-DRI and SWING TECH technology, the piece offers UPF 50 sun protection and is endorsed by the Skin Cancer Foundation.
- Elegant Bottoms: Skorts, dresses and pants that combine fashion-forward designs with athletic performance. Features include TRUESCULPT and SWING TECH fabrication for comfort and a full range of motion.
“At Callaway Apparel, we’re focused on creating all-day performance essentials with sustainable designs of superior-quality, comfort and style and versatile pieces, ensuring that every golfer can perform confidently and comfortably in any setting,” added Feldenkreis.
The Summer/Fall 2024 Collection is now available at select retailers, golf shops, and online at www.callawayapparel.com. Callaway Apparel invites all golf enthusiasts to explore the new collection and experience the perfect combination of style and performance.
About Callaway Apparel
At Callaway Apparel, we celebrate golf’s rich heritage by creating products that honor its past while defining its future. Callaway Apparel is the ultimate combination of golf authenticity, classic styling and technically advanced construction because apparel that offers quality, performance, and functionality is as important to golfers as the equipment they use.
Callaway Apparel men’s and women’s golf apparel is licensed and developed by Perry Ellis International, Inc., a global leader in fashion apparel and is available at: www.callawayapparel.com, select retailers and leading golf and country clubs worldwide.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men’s and women’s apparel, accessories, and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com
For more information, contact:
Stuart Goldstein
RG Narrative Inc.
(M) 201-681-0618
stuart@rgnarrative.com
