Callaway® Apparel Launches Spring/Summer 2020 Collection
Innovative. Performance-Driven. Authentic.
(Miami, FL,) — Callaway Apparel is excited to announce the launch of its Spring/Summer 2020 collection. The Spring/Summer 2020 collection for men and women offer technically superior products designed for golfers which feature enhanced styling, technically advanced fabrics and performance driven features that allow golfers to look, feel and play their best. The Spring/Summer 2020 collection features three distinct color stories and a number of new featured products, making this Callaway’s most robust and innovative offering to date.
“These collections accentuate the importance we place on performance for today’s golfer,” stated Gina Avila, Executive Vice President of Design & Merchandising for Callaway Apparel. “Our design team has done a great job engineering technical products with an emphasis on function and on-trend styles blended with rich, seasonal color palettes. These collections are designed specifically to help golfers feel stylish, confident and comfortable every time they step on the course.”
Highlights of the Men’s Spring/Summer 2020 collection include:
SWING TECH™ Ergo Shorts: Next gen ergo seam construction removes side seams that restrict flexibility, allowing for more stretch and range of motion from the waist down. Engineered with mechanical four-way stretch fabric, Opti-Dri™ moisture wicking and their signature refined active waistband, the SWING TECH™ Ergo Shorts are available in three distinct styles (heathered, printed, textured) and in a variety of colors, making them their most technical and versatile short offering to date.
SWING TECH™ Micro Tattersall Polo: Building off the success of their best-selling SWING TECH™ Gingham polo, the SWING TECH™ Micro Tattersall polo features a visually intriguing solid-non-solid pattern that provides great versatility and wearability. Constructed with their high gauge polyester/elastane blended fabric, this polo provides outstanding stretch as well as Opti-Dri moisture wicking and UV Block UPF 50 sun protection.
Birdseye Color Block Polo: Utilizing an air textured polyester with birdseye knitted texture, the new Birdseye Block polo offers sophisticated styling with an unbelievably soft hand feel. While the refined styling does not scream”tech”, it is packed with performance features including Opti-Dri moisture wicking, UV Block, and Stretch, making it the perfect style to go from course to clubhouse with ease.
Callaway’s Men’s Deliveries:
Collection One: In this heritage-inspired collection, energetic aqua blue evokes a sense of renewal while deep raspberry provides a pop of excitement for the golf season.
Collection Two: An upbeat and lighthearted color palette, this collection evokes optimism for the golf season ahead. Kelly green and black add a fresh and futuristic approach to this palette, while light blue and white infuse a touch of classic to the overall color effect making this collection the perfect fusion of classic and modern.
Collection Three: This exuberant palette of empowering bright coral and royal blue combined with graphic black and charcoal accents emphasizes the impact of contrast. The mix and clash of bold shades create an empowering palette that embodies the essences of the morning sun and bright sky.
Highlights of the Women’s Spring/Summer 2020 collection include:
TrueSculpt Skorts: Designed with their 360* TrueSculpt™ slimming waistband, 4-way stretch inside shorts and classic golf styling, Callaway has re-shaped the way a golf skort should fit, feel and perform. TrueSculpt skorts are available in three distinct styles and also feature a variety of performance features including Opti-Dri moisture wicking, UV Block UPF sun protection, and multiple full-size pockets for optimal functionality.
Women’s SWING TECH™ Polos: For the first time ever, Callaway has brought its signature SWING TECH™ construction to women’s polos and sun protection tops. Aimed to provide golfers with more stretch and better range of motion, women’s SWING TECH™ tops are available in a multitude of styles including:
- Short Sleeve Solid Knit Polo and Color Block Polo
- ¾ Sleeve Shadow Stripe Polo
- Solid Mock Sun Protection Pullover
- Printed Mock Sun Protection Pullovers
Callaway’s Women’s Deliveries:
Collection One: A vivid deep pink becomes the main fashion focus in this delivery. A bright and powerful color that, when grounded by navy and white, evokes a jolt of energy to awaken the senses from their winter slumber. Having a touch of vitalizing seafoam green and utilizing tropical-theme prints, this collection is the perfect way to start off your season.
Collection Two: Our saturated Kelly Green is classic when paired with navy and white. Elegant, refined and designed with an array of allover geometrics and florals, this collection is inspiring and optimistic with a traditional feel.
Collection Three: Rose pink and bold yellow combined with black and white give this collection a more graphic, retro quality. The adventurous fashion hues are powerful and directional, while ditsy floral prints and angular blocks provide the feminine details that allow this collection to shine.
The Men’s and Women’s Weather Series collections are available now at www.callawayapparel.com, select retailers and leading golf and country clubs around the world.
About Callaway Apparel
Innovative. Performance-Driven. Authentic. At Callaway® Apparel, we celebrate golf’s rich heritage by creating products that honor its past while defining its future. Callaway® Apparel is the ultimate combination of golf authenticity, classic styling and technically advanced construction because apparel that offers quality, performance, and functionality is as important to golfers as the equipment they use. Learn more about Callaway Apparel at www.callawayapparel.com and follow on Facebook, Instagram, and YouTube.
Callaway® Apparel men’s and women’s golf apparel is licensed and developed by Perry Ellis International, Inc., a global leader in fashion apparel.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com.
For more information, contact:
Alex DePallo
Callaway Apparel
(W) 305-457-9614
(C) 267-481-0959
alexander.depallo@pery.com
Jess McAlister
Digital Golf Collective
(C) 310 779 1338
jess@digitalgolfcollective.com
