Saves Time and Improves Member Service When Ordering Callaway Equipment and Merchandise
Wayne, PA,: Golf Genius, a worldwide leader in SaaS solutions for the golf industry, today announced that the latest release of Golf Genius Golf Shop features a direct software integration with Callaway Connect, Callaway Golf’s e-commerce solution that enables retailers to place orders, check order or return status, and monitor accounts securely and easily.
For Golf Shop users, this product integration will both simplify and speed up the ordering of Callaway goods by golf shop staff. Eliminating the need for double entry will reduce errors, and this feature will automatically yield timely shipping notifications, eliminating the need for golf shop staff to periodically check status and make manual updates in Golf Shop.
George Hansen, Vice President for Business Development at Golf Genius, commented: “We’re very pleased that our collaborative engineering work with Callaway has yielded a valuable benefit for our Golf Shopcustomers. Callaway is a global leader in clubs, golf balls, and gear, and together we’ve made ordering their popular offerings very convenient for golf shop operators and the golfers they serve.”
With this integrated workflow, a golf shop staff member initiates an order in Callaway Connect and adds items to the cart as usual. When the order is placed, it flows to Golf Shop as a new special order with all details automatically populated, triggering an automated email or text message to the golfer confirming that their order has been placed. When the order is later shipped, Callaway Connect passes all shipping information to Golf Shop, automatically updating the order status and triggering a “shipped” alert to the golfer.
“At Callaway, we pride ourselves on the design and manufacturing of innovative golf equipment and performance gear and are focused on making the process of purchasing our products as easy as possible,” said Jay Allen, Vice President of Americas Sales for Callaway. “Our integration with Golf Genius Golf Shopimproves efficiencies for golf professionals and merchandisers and improves the customer and member experience through proactive communications.”
This new version of Golf Shop with full Callaway integration is available immediately. To learn more about the integrated solution, please contact Nick Wolfe, Golf Genius Vice President of Sales, at nick.wolfe@golfgenius.com
Golf Genius:
Golf Genius provides innovative software solutions to over 10,000 private clubs, public courses, resorts, associations, and tours in over 60 countries. Golf Genius also serves national associations including the USGA, Golf Canada, England Golf, Golf Ireland, Golf Wales, Singapore Golf Association, the Legends Tour, the DP World Tour, and the PGAs of America, Australia, Belgium, Canada, Holland, Japan, Portugal, and New Zealand. The company has over 200 employees, including 72 PGA professionals, with sales and support operations in the United States, Canada, the UK, Europe, and Australia.
About Callaway Golf Company:
Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories. For more information, please visit www.callawaygolf.com. Topgolf Callaway Brands (NYSE: MODG) is an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin.
