Callaway Talks: The New MAVRIK Driver with Dr. Alan Hocknell

Senior VP of R&D Alan Hocknell sits down with Dave Neville to break down the new A.I. designed MAVRIK line of drivers. They give a full breakdown of the new technology featured in the Standard, Sub-Zero, and MAX versions of MAVRIK and which may be the right fit for you.

With MAVRIK we invested in a new and more powerful supercomputer, which significantly advanced our understanding of A.I. and Machine Learning. And we discovered how to apply A.I. to make smarter and wider-ranging performance improvements in the face and throughout the clubhead. The incredible innovations in this driver are led by a new Flash Face SS20 architecture, with a thinner face and more expansive area that delivers ultra-fast ball speeds. The supercomputer operated for weeks, through thousands of virtual prototypes, until it arrived with a completely new face architecture, created to specifically work with the head of each MAVRIK driver.

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