Callaway® Apparel Debuts Tour Authentic® Spring/Summer 2019 Collection
Callaway® Apparel is pleased to announce the arrival of the Tour Authentic Spring/Summer 2019 Collection – a timeless collection designed for the elite player seeking the best in form, function and fashion.
This season’s collection was conceived by leaders in technical apparel and is specifically designed for golfers. Featuring polos with revolutionary technologies from Polygiene® Stays Fresh Technology to Cotton Incorporated’s Sweat-Hiding Technology, Tour Authentic is pushing the limits of product innovation while providing golfers with the exquisite craftsmanship and refined style that they demand.
COTTON INCORPORATED SWEAT-HIDING TECHNOLOGY
As the first brand to feature this innovation in the golf apparel industry, the Tour Authentic Mercerized Tech Cotton Polo is truly one-of-a-kind. The Sweat Hiding Technology, which was developed in collaboration with Cotton Incorporated, utilizes a dual application process comprised of a high-performance wicking finish on the inside of the fabric and a breathable moisture barrier on the outside. The inside of the fabric absorbs and spreads moisture to enhance comfort and reduce fabric cling, while the outside creates a breathable barrier to prevent sweat marks from showing through.
POLYGIENE® STAYS FRESH TECHNOLOGY
Featured in three new polos for 2019, Polygiene® Stays Fresh Technology is an odor-control fabric treatment that inhibits the growth of odor-causing bacteria, allowing you to wear more and wash less, saving you time, water and energy. Tour Authentic polos that feature Polygiene® Stays Fresh Technology include:
The Roadmap Auto Striped Polo features a four-way stretch polyester/lycra/spandex blended fabric that is both lightweight and breathable.
The Heather Stripe Polo features a high-gauge, space-dyed polyester/elastane fabric that provides superior stretch and UPF 50 sun protection against the sun’s harmful rays.
The Super Blend Dobby Jacquard Polo features a true “super blend” of performance fabrics including nylon, polyester and lycra. Weaving these three materials into an intricate textured jacquard pattern results in the perfect blend of fashion and function.
In addition to the stylish and performance-driven fabrics, these polos all feature immaculate finishes including elasticated threads at the sleeve and bottom hem, interlined self collar and premium alloy buttons that are sure to please even the most discerning golfer. To complete the collection, Tour Authentic offers an array of multi-functional luxury cashmere sweaters and the Tour Authentic pants and shorts which feature Schoeller 3XDry technology.
Tour Authentic® is available exclusively online HERE and at leading golf and country clubs around the world including Medinah, Whistling Straits, Riviera, St. Andrews, Carnoustie and more.
About Callaway Apparel
Innovative. Performance-Driven. Authentic. Callaway Apparel is the ultimate combination of golf authenticity and classic style. Always innovative, always an outperformer. Because apparel that offers quality, performance, functionality and fit is as important to both men and women golfers as the equipment they use. Callaway Apparel is designed for those who love the game of golf. It represents where the game has been, and where the game is going. Learn more about Callaway Apparel at www.callawayapparel.com and follow on Facebook, Instagram, and YouTube.
Callaway Apparel men’s and women’s golf apparel and activewear is licensed and developed by Perry Ellis International, a global leader in fashion apparel.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men’s and women’s apparel, accessories, and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel, and Guy Harvey® for performance fishing and resort wear. Additional information on the company is available at www.pery.com
For more information, contact:
RG Narrative Inc.