NEW YORK, NY — B. Draddy is proud to announce a new partnership with Sweetens Cove Golf Club, unveiling an immersive on-property installation that will be known as “Camp Draddy at Sweetens Cove.” Designed to bring the brand’s laid-back sophistication to life, the activation will serve as a permanent addition to one of golf’s most beloved destinations.
The collaboration represents a natural progression of a long-standing relationship. B. Draddy has been part of Sweetens Cove’s story since the early days through its involvement in events like The Ringer, and this partnership builds on that foundation in a meaningful way.
Camp Draddy at Sweetens Cove, which opened earlier this month, offers guests a unique and welcoming retail experience. Anchoring the space is the original Draddy Camper—recently retired following the launch of B. Draddy’s new camper experience—and given a second life at Sweetens Cove. Once the centerpiece of the brand’s nationwide activations, the camper will now serve as a permanent fixture showcasing B. Draddy’s signature screen print program.
Alongside the camper, guests will find a dedicated tent featuring a full range of apparel and accessories, as well as exclusive product decoration created specifically for Sweetens Cove. Completing the environment will be a firepit and hospitality elements that capture the relaxed spirit both brands are known for.
This partnership also deepens B. Draddy’s relationship with Reef Capital Partners, the real estate firm leading Sweetens Cove’s ongoing development, by introducing an additional retail presence on the property and giving golfers and visitors expanded access to the brand.
Looking ahead, B. Draddy and Sweetens Cove plan to officially debut Camp Draddy during an upcoming on-site event, with more details to be shared soon.
“Sweetens Cove has always represented an authentic spirit within the game of golf, and B. Draddy’s longstanding connection to the property makes this partnership especially meaningful,” said Jack Lessing, President of Summit Golf Brands, parent company of B. Draddy. “Camp Draddy brings our brand ethos to life in a way that is organic to the experience at Sweetens Cove, and we’re excited to continue investing in opportunities that deepen how golfers engage with our brands.”
“Partnerships that feel authentic to the property are the ones that resonate most with guests, and Camp Draddy is a great example of that,” said Tonya Morrow, VP, Retail and Brand Partnerships at Reef Capital Partners. “This addition introduces a fresh retail and hospitality element at Sweetens Cove while bringing together two brands that value quality, authenticity, and community. We’re excited to help bring the experience to life.”
“Sweetens Cove has always been about creating a place people want to hang out, have fun, and enjoy golf their own way,” said Matt Adamski, General Manager of Sweetens Cove Golf Club. “Camp Draddy fits right into that atmosphere. It gives our guests another cool spot to spend time, check out great gear, and be part of the experience. B. Draddy has been around Sweetens for a long time, so having them here in a bigger way just feels natural.”
For more information on B. Draddy, visit bdraddy.com. To learn more about Sweetens Cove Golf Club, visit sweetenscovegolfclub.com.
About B. Draddy
B. Draddy is a premium golf and lifestyle apparel brand founded in 2013 with a focus on timeless design, natural materials, and modern performance. Known for its refined style both on and off the course, the brand has earned a global following and a presence at the highest levels of the game. B. Draddy is the Official Uniform and Apparel Provider of the 2026 Presidents Cup, and an Official Uniform Supplier of the 2026 and 2028 U.S. Solheim Cup Teams. The brand is also the first-ever Mission Partner of Old Barnwell. For more information, visit bdraddy.com and follow the brand on Instagram: @bdraddy and @bdraddywomen.
Media Contact:
Thomas De Stio, Summit Golf Brands, 516-236-7973, tdestio@summitgolfbrands.com
