The ModGolf Podcast – Jared Williams
We celebrate Black History Month by showcasing black golf innovators who are making a difference by looking back to an interview with Jared Williams from season 5 of the ModGolf Podcast which originally aired on November 16th, 2018. Some of the initiatives discussed may no longer be in operation. You can find the original posting here: https://modgolf.fireside.fm/tags/jared%20williams
Colin speaks with Jared Williams, Managing Director of the Golf USA Tee Time Coalition and advisor for WE ARE GOLF’s Millennial Task Force. We explore the history of online tee time booking and how the early negative impact on golf course revenues led to Jared’s role overseeing “The Consumer Reports for Course Owners” to ensure a fair marketplace. We also dig deep into how golf is looking outside the game to create experiences that resonate with a younger, more diverse audience.
The primary purpose of the Golf USA Tee Time coalition was to support a more competitive and balanced marketplace in public golf that is both supportive of the golf course owner, operator, PGA professional and the golf consumer. They accomplish this by promoting adoption of online tee time guidelines and best practices among technology companies, online agents, marketers, golf course operators, general consumers, and the media.