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AGM LAUNCHES THE CERTIFIED RETAIL MANAGER PROGRAM

May 2, 2021

Learn Operational Skills From The Experts

Phoenix, AZ  – The Association of Golf Merchandisers (AGM) announces the launch of the Certified Retail Manager Program with virtual classes starting Thursday, May 6th, and new classes beginning monthly. Registration is now open. Participants may join the program at any time.

The Future is Now.
No matter the size, today’s golf shops are seeking more profitable retail operations that require a cohesive buying plan. Yet, many merchandisers, buyers, and golf professionals struggle to bring their big ideas to fruition. The real challenge lies in understanding retail metrics and applying key figures to improve sales, cost of sales, gross profit, inventory turnover, and dollar-per-round.

Many golf shop operators understand that innovation and success call for a different set of activities, skills, methods, and leadership approaches. And it is well understood that thriving in business and merely surviving often come down to a basic set of skills.

We’ve entered the greatest resurgence of interest in golf in more than a decade…and many of us are simply NOT ready. The Association of Golf Merchandiser’s Certified Retail Manager Program takes you through the steps to become a successful and profitable buyer. In this program, you will learn buying strategies, allowing you to:

  • ADDRESS critical strategy questions such as:
    • How to plan your merchandise mix
    • How to calculate inventory levels
    • How to buy with a focus on profitability
  • EXPLORE the basic fundamentals of how to run a retail golf shop
  • LEARN the importance of building and utilizing an Open-to-Buy and the importance of increasing turn rates and managing inventory levels
  • DISCOVER how to avoid some of the industry’s most common buying pitfalls, how to buy for your store using a proven model of success, and how to quickly learn from experience

Who Should Participate?
This program is designed for individual buyers and merchandisers or golf shop teams. Individual learners will work on projects specific to their unique business goals, while teams will accelerate the learning process by collaborating on business plans. The ideal candidate for this program includes:

– Director of Retail/Merchandiser/Buyer

– Merchandiser Assistant/Buyer Assistant

– Pro Shop Manager

– General Manager/Operations Manager

– Director of Golf

– PGA/LPGA/Head Golf Professional

– Assistant Golf Professional

– Retailing Student/Intern

– PGM Student/Intern

– PGA Associate

According to Katie Morrison, Head Golf Professional and Certified Retail Manager from Westfield Country Club, the Certified Retail Manager Program “has elevated my skills and knowledge to a level that has afforded me more opportunity professionally.”

For more information on the AGM’s Certified Retail Manager Program, visit https://mailchi.mp/agmgolf/retail-strategies

To download a brochure on the program, visit: https://mcusercontent.com/b4873d3d8c44f0c7cf76083f5/files/dd8717e4-f9e9-4395-b7cd-0df70863098a/2_page_brochure_Certified_Retail_Manager_Program_final_WEB_042921.pdf

Ready to sign up for the Certified Retail Manager Program? Go to: https://form.jotform.com/210965855434160

About the Association of Golf Merchandisers

The Association of Golf Merchandisers is an international, professional organization of golf-related merchandisers and vendors. Members include buyers, merchandisers, golf professionals, students, club managers, owners and suppliers to the golf industry. Headquartered in Phoenix, Arizona, the AGM is a 501(c)(3) not-for-profit corporation founded in 1989 and governed by a 19-member volunteer Board of Directors. The AGM mission of education is to educate, elevate and enhance the golf retail experience.

More than 1,000 individuals representing private, public, resort and off-course golf specialty stores and students are active members of the AGM. Members of PGA of America and PGA of Canada comprise over 30% of the membership. AGM members are responsible for over 1,500 facilities and merchandise sales in excess of $850 million annually. Additionally, over 125 Vendor Partners participate and through their membership, they support AGM retail-related educational programs and networking events. Visit http://agmgolf.org/ for more information.

For details on joining the AGM, visit https://agmgolf.org/joinAGM/benefits/ or https://payhip.com/b/rjOG.

Media Contact:

Jennifer Morton, AGM Marketing Manager – jennifer@agmgolf.org– office: 916-871-2709
Tracy Moffatt, Chair, AGM Education Team, tracymoffatt@aol.com
Desane Blaney, AGM Executive Director- desane@agmgolf.org –  office: 602-604-8250

 

 

 

 

 

 

 

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