Cicero is a professional commons dedicated to providing its members with golf’s power tools for free, or at exponentially collapsed cost
Clarity.Golf today announced Cicero, a new initiative that will be introduced during the 2026 PGA Merchandise Show in Orlando.
Cicero is being created specifically for PGA Members and qualified golf practitioners.
“Cicero is built around a simple belief,” said Bill Bales, founder of Clarity.Golf. “As technology advances, the role and value of the golf professional should increase—not be eroded by cost, complexity, or abstraction.”
Cicero is not a product, and it is not a platform for sale. It is a professional commons intended to grow continuously.
Bales added, “I get asked, how can we do this? There are two reasons. One is that software is becoming measurement. The other is for us to know and everybody else to find out.”
Clarity.Golf will be introducing Cicero at the PGA Merchandise Show.
PGA Members and qualified practitioners attending the show are invited to stop by booth ETC-5 to enlist for early access.
The future of the game is human.
About Clarity.Golf
Clarity.Golf is a golf technology and simulator integration company focused on practitioner-centric innovation and premium indoor golf performance environments.
Bill Bales has often been referred to as the godfather of indoor golf by the sports technology intelligentsia.
