CLEATED FOOTWEAR SWEEPS THE FEDEX PLAYOFFS
G.O.A.T. Golfer Captures First Win in Five Years Wearing Replaceable Cleats
The golfer who has spent the most time ranked number one in the World Golf Rankings completed an incredible comeback year with a commanding victory in the TOUR Championship at East Lake Golf Club in Atlanta. His victory completed a sweep of the FedEx Playoffs for cleated footwear, capping another dominating year for top players choosing cleats over spikeless athletic footwear on the course.
In Atlanta, 20 of the top 21 finishers wore shoes with replaceable cleat technology. In addition, the world’s number six ranked player, who, after wearing spikeless shoes nearly all year, wore cleated footwear for two of the four days to a top seven finish.
“This was a fantastic culmination to another great year on the PGA TOUR for cleated footwear,” said John Hohman, senior vice president of marketing for PrideSports. “We loved seeing the ‘greatest of all time’ wearing golf shoes featuring our CHAMP cleats as he won the TOUR Championship. We know the impact players like this have on everyday golfers and their on-the-course habits.”
It was a winning week for cleated footwear on other tours as well. The Web.com Championship winner was wearing footwear featuring CHAMP Pivix cleats and the PGA Champion Tour victor work CHAMP Stinger cleats.
“This year really shows once again the value that the best players in the world place on stability and traction,” added Hohman. “This all starts with the outsole of the shoe and how it contacts the ground. There is just no substitute for cleats.”
PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. CHAMP’s Helix, Zarma Tour and Stinger cleats, as well as Softspikes’ Pivix, Pulsar, Silver Tornado and Stealth cleats, dominate the OEM and secondary market in terms of performance and sales.
About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP® and Softspikes® branded products to retail channels worldwide – maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.
Contact:
Mike Alday
Alday Communications, Inc
615-791-1535 ext. 22
