Cleats Keep Winners Grounded on Pro Tours
BRENTWOOD, Tenn., – No matter the conditions or the competition, it pays to stay grounded. The winner of the European Tour’s Turkish Airlines Open played four playoff holes against five competitors as daylight turned to darkness on Sunday, ultimately claiming the tournament’s $2 million winner’s prize. He earned his fourth career professional win in replaceable cleat technology from Pridesports brands Softspikes® and Champ®.
“No matter what you experience out on the golf course, there’s a benefit to having every swing start with stability, traction and control,” said John Hohman, senior vice president of marketing for PrideSports. “You simply cannot replace the consistency that cleated footwear brings to the golf swing.”
One of three winners worldwide in cleated footwear, the Turkish Airlines Open winner chose adidas® Tour 360 shoes with Thintech EXP replaceable cleats. On the Asian Tour, the winner of the Thailand Open chose Nike Air Zoom Victory Tour footwear with Champ® Zarma Tour replaceable cleats.
Back in the United States, the winner of the Champions Tour’s Charles Schwab Cup Championship chose FootJoy® Dryjoy Tour shoes with Softspikes® Cyclone ICE replaceable cleats.
Replacement Softspikes® and Champ® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.golfspikes.com.
PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.
CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado® and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at www.champspikes.com and www.Softspikes.com.
About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide – maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.
Contact:
Tony Williams
Alday Communications, Inc.
615-791-1535 ext. 24
