Strategic Partnership Provides Complete Package of Integrated Technology Solutions for Golf Courses and Country Clubs
GROSSE POINTE FARMS, Michigan, — Club Caddie, a subsidiary of Jonas Software, and a leading provider of cloud-based, management software systems for golf courses and country clubs, today announced a strategic partnership with GolfBack, a technology company that offers revenue management and automated marketing services in the golf industry.
GolfBack, headquartered in Orlando, Florida was established as a subsidiary of Brown Golf Management in 2020. GolfBack’s turnkey reservation suite gives golf course operators direct control over how they interact with local golfers, how customer data is collected, and how their tee times are priced on a day-to-day basis. The platform helps golf courses drive direct tee times, offer customers “daily steals” and instant rewards, collect more customer data, and market directly to customers.
“The proprietary marketing and revenue management tools that we’ve developed for Brown Golf’s portfolio of 27 golf courses work seamlessly with Club Caddie’s industry-leading golf course management suite,” said John Brown, CEO of Brown Golf Management. “The Club Caddie and GolfBack integration results have been astounding. Case studies are showing total green and cart revenue up 20%, online rounds up 50% and data collection up 37% year over year.”
Club Caddie was founded by former golf course owners and offers a single program featuring point of sale, tee-sheet, event and activity management, customer and member management, accounting, and business intelligence reports, among other tools. They also offer mobile applications and websites. Club Caddie’s unique combination of integrated modules enables the program to handle any technology needed for the operation of daily fee golf courses, resorts, and country clubs.
“Our team’s core competence is building best-in-class software to operate a golf course,” said Jason Pearsall, CEO, and co-founder at Club Caddie. “The partnership with GolfBack enables us to focus our efforts on what we do best, while immediately offering our clients advanced revenue management tools like dynamic pricing and the full-service marketing expertise of one of the most respected management companies in the golf industry. We couldn’t ask for better partners.”
Club Caddie and GolfBack will be sharing vendor booth 3917 at the annual PGA Merchandise Show on January 25-28th in Orlando, Florida.
About Club Caddie Holdings, Inc.
Club Caddie was founded by enterprising golf course owners and operators as an answer to their needs to manage the challenges of running a profitable golf operation in today’s market. Based in Grosse Pointe, Michigan, with seven years of experience serving golf clubs across North America, they offer an All-in-One, cloud-based, SaaS product.
GolfBack was launched in 2020 as a separate partner entity by its creator, Brown Golf Management. The platform, similar to Club Caddie, was built by a company that had a vested interest in the bottom line performance of its golf clubs. The turnkey reservation tool was developed to provide management at the 27 courses Brown manages with a system that gives each course direct control over how it interacts with local golfers, how customer data is collected, and also how their tee times are priced on a day-to-day basis.
Jonas Software operates over 100 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective markets. From its roots formed in the construction and club management markets, Jonas Software’s reach has grown extensively within the salon/spa, golf, fitness, membership, attractions, hospitality, retail, medical, education, and industrial verticals. Today, Jonas Software is proud to supply industry-leading enterprise management software and related services to more than 80,000 businesses in over 20 vertical markets.
CONTACT: Jake Ayala, Associate Director of Business Development, Club Caddie Holdings, Jake@clubcaddie.com