Hi-Res Images: COBRA X Chipotle
Carlsbad, Calif. – COBRA Golf, a leader in golf club innovation, is partnering with Chipotle to launch a limited-edition foil-wrapped burrito head cover and golf ball shag bag. The collaboration is driven by COBRA golfer and longtime Chipotle superfan, Max Homa. He will debut the burrito-inspired head cover at the upcoming Memorial Tournament in Dublin, OH.
Homa, known for his fantastic ball-striking and fun sense of humor, joined the COBRA team at the beginning of the year. He went through extensive equipment testing when joining the team and fell in love with COBRA’s DS-Adapt driver with FutureFit33 technology as well as the cutting-edge 3D Printed Tour irons. A popular character both on and off the course, Homa, alongside COBRA and Chipotle, is helping bridge the gap between golf culture and lifestyle through this unique collaboration.
“COBRA has always been a leader in making the game of golf more approachable and this collaboration is no different,” says Homa. “Partnering with COBRA and Chipotle to bring my two favorite things together has been a lot of fun. We wanted to create something that speaks to golf’s new generation: entertaining, bold and personal.”
“We are proud to partner with Chipotle for their first ever golf collaboration,” said Ian Barrett, VP of Marketing – COBRA PUMA Golf. “Max’s love for Chipotle made this partnership a natural fit, and we’re thrilled to be part of it. He’s been an incredible addition to our team this year, and this collaboration is a reflection of his fun-loving nature both on and off the course.”
Fans can purchase the limited-edition head cover and golf ball shag bag exclusively at cobragolf.com starting Tuesday, May 27. Max will also be giving away 250 free burrito head covers via his Instagram account to his fans on Tuesday, May 27 leading into the Memorial Tournament.
Media Contact: Emily Scott, JDPR, emilys@jdpr.com
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
About CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of March 31, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.
