Standard and MAX models fit the entire spectrum of game-improvement players
Hi-Res Images: DS-Adapt Irons
CARLSBAD, CA. — COBRA Golf, a leader in golf club innovation, today introduced the new DS-ADAPT Irons, designed to provide the ultimate combination of speed, distance, and forgiveness. The new irons are available in three models: standard, MAX, and MAX women’s versions, each of which feature a new 360 SPEEDSHELL design, COBRA’s H.O.T. face (Highly Optimized Topology) technology, updated PWR-BRIDGE weighting, and internal FOAM MICROSPHERES for improved sound and feel.
The DS-ADAPT and DS-ADAPT MAX irons are each designed with game-improving constructions and technologies to improve performance for golfers ranging from mid to high-handicaps. The two models feature tailored shapes and loft configurations to expand fitting options and provide a better ability to dial in launch windows for golfers of varying abilities. Both models feature the same core technologies that include a hollow body construction for increased speed and launch through improved flexibility of the body and face. The hollow cavity is filled with soft and lightweight foam microspheres to create an appealing sound and feel, even on off-center strikes. In addition, the weight savings gained from the hollow construction is repositioned in the PWR-BRIDGE weighting system, lowering the CG to create the perfect blend of distance and high launch.
To further increase distance, the hollow body design of the DS-ADAPT irons is paired with a new 360 SPEEDSHELL face, COBRA’s largest face cup design to date. The expanded insert now extends across the entire toe and sole area of the clubface and features an extended internal Speed Channel for improved face flex. When combined with COBRA’s proprietary H.O.T. face (Highly Optimized Topology) technology,testing results showed a 23% increase in face flex at impact to produce more speed, higher launch, and more distance.
Each iron in the DS-ADAPT iron set is designed with unique constructions and technologies tailored for specific shot-making requirements in mind. COBRA’s progressive TECFLOTM construction utilizes distinct designs in the long irons, mid irons and short irons to optimize gapping and performance through the set. Accordingly, the 4-7 irons feature a hollow construction with foam microspheres and 360 SPEEDSHELL face to maximize speed and distance on longer approach shots, while the 8-PW feature a hollow construction with foam microspheres for distance with enhanced precision. The wedges in the set are also hollow but contain no foam or SPEEDSHELL face to deliver traditional wedge performance and improved versatility around the green. The result is easier-to-hit mid- and long irons and more controllable shorter irons and wedges.
The new DS-ADAPT MAX irons are new to COBRA’s game-improvement iron lineup and offer a more forgiving option tailored to higher handicap players. Featuring the same innovative technologies as the standard model, the DS-ADAPT MAX irons are equipped with a slightly more oversized, high MOI shape (longer blade, thicker topline, and more offset) while maintaining an appealing address profile. The MAX model is designed with 2-degree weaker lofts and a wider sole than the standard model to promote effortless launch for players with moderate swing speed looking to maximize carry distance and stopping power. The additional offset featured in the MAX iron also helps promote a straighter ball flight for players who struggle with a slice. When tested against the standard DS-ADAPT irons, the MAX model produced approximately 1.6° higher launch, 550 rpm more spin, 2.4 yards higher peak trajectory, 2° steeper descent angles, and 8 more yards of draw bias.
“COBRA has long been a leader in game improvement irons, but the new DS-ADAPT family represents a major breakthrough in both performance and fitting,” said Jose Miraflor, VP of Product Architecture and Consumer Connections at Cobra Puma Golf. “We have two models that can fit a massive group of players with varying swing speeds, all of whom are looking for maximum distance, exceptional forgiveness, and optimal overall performance.”
Both the DS-ADAPT and DS-ADAPT MAX irons ($999 steel, $1099 graphite) are available in a 4-SW and 5-GW iron set comps with the choice of KBS Tour Lite steel shafts (S, R) or KBS PGI graphite shafts (S, R, A). Graphite combo sets are also available in the standard and MAX models in a 5-GW set (5H, 6-GW). The newDS-ADAPT MAX Irons are also available in a lightweight Women’s model $1099 graphite combo set)featuring the same ultra-game improvement technologies as the men’s MAX but paired with a lightweight, women’s flex aftermarket KBS PGI graphite shaft to promote easy launch and increased speed for longer carry and total distance. The DS-ADAPT MAX women’s irons are available in a graphite combo set (5H, 6H, 7-PW, SW in RH) with a KBS PGI 55 graphite shaft (L) for $1099.
The DS-ADAPT family of products will be available for fitting and pre-sale on December 12th, 2024, and will be available at retail and online on January 10th, 2025. For more information, visit www.cobragolf.com.
Media Contacts: Mike Chwasky, JDPR, mikec@jdpr.com
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
