COBRA Debuts New Game Improvement Irons in the KING franchise with KING and KING MAX models
Hi-Res Images: KING Irons
CARLSBAD, Calif. — COBRA Golf, a leader in golf club innovation, today introduced the new KING and KING MAX irons. The two models join the KING franchise and feature premium technology and refined looks designed to provide the ultimate in game improvement performance for the mid- and high-handicap players. Both new models feature innovative technologies including a 3D-printed medallion, catapult weighting, 360 SPEEDSHELL face insert and an updated SKID SOLE design.
The KING and KING MAX irons employ advanced 3D-printing technology found in COBRA’s premium 3DP lineup to optimize weight savings for improved mass properties. A lightweight medallion is 3D-printed with intricate latticing to optimize weight positioning in the clubhead. The resulting 2mm-lower CG yields notable performance improvements including a higher launch angle and steeper descent angle to enhance playability and scoring potential.
“We are huge believers in 3D-printed technology,” said Jose Miraflor, VP of Product Architecture and Consumer Connections at Cobra Puma Golf. “Using 3DP to reposition the CG of the new KING and KING MAX irons perfectly illustrates our dedication to continuing innovation and makes them our most advanced max-game improvement irons to date.”
The multi-piece construction of the new KING and KING MAX irons is designed to create the perfect harmony of speed, launch and feel. Featuring a 360 SPEEDSHELL face insert, which produced 23 percent more face flex, paired with an 80g catapult weight (15g heavier than in the DS-ADAPT model) suspended in a shock-absorbing polymer material, players will enjoy more consistent speed and distance across the face with appealing sound and feel on every strike.
The final major technical feature of the new KING and KING MAX irons is a new SKID SOLE design, which features a pre-worn leading edge with added bounce and a flatter mid-sole area that allows the clubhead to sit a bit closer to the ground and effectively helps further lower the CG location. Derived from the storied Skid Sole wedge design made famous by Phil Rodgers, the new SKID SOLE is made to improve contact, launch, and ball speed and trajectory for the full spectrum of swing types.
The KING and KING Max models feature subtle differences in shaping and spec tailored to specific player needs. The standard KING model is the perfect option for faster players in the 10-20 handicap range looking for an iron that delivers as much speed and forgiveness across the face as possible. The MAX model features a slightly larger profile, enhanced offset and 2-degree weaker lofts, which make it advantageous for players seeking high launch, draw-bias and slightly more heel/toe stability on off-center hits.
“We have two fantastic new designs that provide distance, forgiveness and a high launch for a wide range of recreational players,” added Miraflor. “Faster swingers will tend to do better with the standard KING while moderate swingers might prefer the MAX. Either way, higher, longer shots and more greens in regulation should be in the cards for any player who gets fit into either new KING iron model.”
Both the KING and KING MAX irons are available in the following set makeups in steel ($999) and graphite ($1,099):
KING Irons
4-PW (RH-SS), 5-GW (RH-SS, RH/LH-SR), 5-PW, GW (RH-Reg)
KING MAX Irons
5-GW (RH-SS, RH/LH-SR), 5-PW, GW (RH-Reg)
Players can choose between a stock steel KBS Tour Lite or graphite KBS PGI, along with multiple no-charge upgrades in custom. Stock grip offering includes a SuperStroke Crossline STD. The new KING MAX is also available in a women’s model featuring the same technologies as the men’s MAX but with an exclusive Earl Grey colorway paired with an undersized SuperStroke Crossline grip and a lightweight KBS PGI women’s flex graphite shaft to promote easy launch and speed for women players. The women’s set is offered in a 6-piece makeup with 6-PW, SW for $942.
The KING and KING MAX irons will be available for fitting and pre-sale on Feb. 3, 2026, and will be available at retail and online on Feb. 6, 2026. For more information, please visit www.cobragolf.com.
Media Contact: Emily Scott, JDPR, emilys@jdpr.com
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
