PWRSHELL with H.O.T FACE, ST-118 Face Insert, Carbon Fiber Crown, and Moveable Weights Yield a Modern Hybrid for Advanced Players
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Carlsbad, CA – COBRA GolfTM, a leader in golf club innovation, introduced today the new KINGTM TEC Hybrid ($299), an impressive addition to the KINGTM family of players’ clubs. Packed with innovative technologies, the KINGTM TEC Hybrid is designed for 0-15 handicappers looking for a reliable option off the tee and on longer approach shots with exceptional versatility from a variety of lies.
The new COBRA KINGTM TEC Hybrid is a super premium, adjustable hybrid designed specifically to complement COBRA®’s KINGTM family of better player irons. New innovations in the latest ’23 KINGTM TEC Hybrid include H.O.T Face Technology and a new ST-118 face material. Developed using artificial intelligence, H.O.T. Face (which stands for “Highly Optimized Topology”) features multiple zones with optimized thicknesses that increase ball speed and produce more efficient spin across a larger area of the clubface, resulting in more consistent and reliable distances. PWRSHELL Technology features a thin, highly-flexible forged ST-118 steel insert that creates a larger Sweet Zone for faster ball speed and higher launch on shots hit away from center. The KINGTM TEC hybrid also features a 4g Carbon Fiber Crown that allows for more weight to be repositioned low and back within the clubhead for a lower CG and improved launch and forgiveness. Together, all three technologies (H.O.T Face, PWRSHELL, and Carbon Crown) achieve the best combination of high launch, reduced spin, longer carry distance, and softer landing into greens. To make the KINGTM TEC even more appealing to better players, COBRA® engineers created a refined, sleek profile with a shorter blade length, less onset, a more rounded toe and crown, and updated face and toe curvatures that look more square at address.
The KINGTM TEC Hybrid also features an Adjustable Weight System with three adjustable sole weights (two 12g weights and a 2g weight). The two 12g heavy weights can be positioned in the back/heel for a draw-biased flight, back/toe for a fade-biased flight, and front heel/toe areas of the clubhead to encourage neutral and controlled flight. Additional weights are sold separately through custom and include a 10g, 14g, and 2g option. In addition, COBRA®’S MYFLY® Adjustable Loft Technology allows for loft adjustments of +/- 1.5-degrees for additional fine tuning of launch and spin characteristics.
“Bringing COBRA®’s H.O.T. Face technology to the hybrid category is a game changer” said Jose Miraflor, Vice President, Marketing & Product Architecture, Cobra GolfTM. “The additional ball speed and forgiveness makes the KINGTM TEC our most advanced hybrid to date.”
The KINGTM TEC Hybrid is available in four loft options — a 2H (RH only) with a nominal loft of 17° (adjustable from 15.5° to 18.5°), a 3H with a nominal loft of 19° (adjustable from 17.5° to 20.5°), a 4H with a nominal loft of 21° (adjustable from 19.5° to 22.5°) and a 5H with a nominal loft of 24° (adjustable from 22.5° to 25.5°). All LH options are available in custom only. The KINGTM TEC Hybrid comes standard with a Lamkin Crossline grip and a Mitsubishi MMT 80 (X-88.5g, S-85g) or MMT 70 (R-73g) graphite shafts.
The KINGTM TEC HYBRID will be available at cobragolf.com and at retail on February 3rd, 2023.
For more information on the KINGTM TEC Hybrid and all of COBRA®’s state-of-the-art products, visit www.cobragolf.com.
Media Contacts:
Mike Chwasky, JDPR, mikec@jdpr.com, cell: 310-614-6249
About COBRA PUMA GOLF
COBRA PUMA GOLFTM is a corporate division of PUMATM, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLFTM is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA GolfTM’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA GolfTM’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLFTM brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
