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ORLANDO – Concert Golf Partners is pioneering the installation of FireFly Automatix’s robotic mowers, positioning Concert on the cutting edge of agronomic innovation in the private club industry.
Concert Golf is committed to continual reinvestment in our clubs, highlighted by a focus on utilizing state-of-the-art technology in our agronomic practices to enhance the member experience. Accordingly, Concert is implementing the groundbreaking Autonomous Mowing Platform (AMP) at select premium clubs in its portfolio, such as TPC Monterey at Pasadera in Monterey, California; The Hawthorns Golf & Country Club near Indianapolis; and Plantation Golf and Country Club in Venice, Florida.
Heathrow Legacy Club near Orlando was the first club in the Concert portfolio—and one of the first in the private club industry—to take delivery of the AMP during a successful pilot test last fall.
The AMP-L100, a large battery-powered robotic mower, mows fairways autonomously and drives itself between connected pathways. The mower utilizes a sophisticated suite of technologies— including advanced lasers, cameras, sensors, and Real-Time Kinematic (RTK) GPS with correction data—to deliver reliable navigation and highly repeatable mowing, with consistent centimeter-level positioning accuracy.
It can reach up to 25 acres per charge, with exclusion zone mapping for sensitive areas and customizable mowing patterns. The machine cuts a precise, 100-inch swath using five reel-style cutting units. It reduces average mowing time by up to 20 percent with autonomous efficiency, mowing at 6 mph, while keeping razor-straight lines, reducing overlap, and using smart path planning.
“As we expand our implementation within Concert Golf’s family of private clubs, we’re proud to be among the first in the private club industry to adopt FireFly’s game-changing, autonomous technology,” said Concert Golf Partners Senior VP of Agronomy Danny Gwyn CGCS. “Our talented team is able to work together in harmony with these new fairway mowers, as we further use our staff’s agronomic skills and expertise to enhance beautification, playability, and our overall member experience.”
“We’re excited to see Concert Golf Partners as one of the first owner-operators in the private club industry to embrace FireFly’s electric autonomous fairway mowing platform,” said FireFly Automatix CEO Andrew Limpert. “The feedback from their rollout has centered on consistent cut quality and the quiet operation that allows Concert’s crews to work without disrupting play. The decision to expand the program to additional upscale private clubs in the Concert Golf portfolio reinforces the fact that autonomous electric mowing can combine with Concert’s existing agronomy teams to deliver and exceed the high standards that their members expect.”
The autonomous machines reduce mowing noise and decrease maintenance needs, while providing up to three times the shelf life of a traditional mower with a gas combustion engine. The zero-emissions mowers are virtually free of any fluids, which eliminates damage to the turf from gas, motor oil and hydraulic leaks. This enhances environmental conservation.
“These fully electronic mowers eliminate many of the challenges that traditional mowers present, and the quality of the cut is simply amazing,” said Heathrow Legacy Club Superintendent Mike Bellino, the Concert Golf Partners Innovative Superintendent of the Year. “With these exciting new innovations, our agronomy team now has an opportunity to use their time, talent, and creativity to further perfect the visual impact and beauty of Heathrow Legacy Club.”
Concert Golf is a boutique owner and operator dedicated solely to private clubs. By investing its own capital and partnering closely with onsite management teams, Concert strengthens club operations, enhances amenities, and delivers an elevated member experience—while preserving the identity and traditions that make each club unique. Concert Golf Partners is well known for the positive impact it brings to club communities and surrounding property values through long-term investment and thoughtful stewardship.
Concert is highly selective in expanding its portfolio, focusing on premier private clubs near major metropolitan markets. The company has properties nationwide from coast-to-coast, reaching from Cape Cod’s The Club at New Seabury to California’s TPC Monterey at Pasadera.
About Concert Golf Partners
Based near Orlando, Concert Golf Partners features a boutique portfolio of upscale private golf and country clubs nationwide, with a focus on preserving the unique culture, identity and traditions at each of our clubs. Concert Golf offers a personalized and curated approach to partnering with top clubs, including former developer-owned clubs and longtime member-owned clubs. Concert Golf takes a long-term investment approach, seeking to deploy capital to upgrade amenities and facilities at private clubs near major metropolitan areas, while maintaining each club’s cherished and distinct culture. The company collaborates with local management teams at each club to ensure seamless operations and high-quality member experiences to build vibrant club communities. For more information about Concert Golf Partners, visit concertgolfpartners.com.
About FireFly Automatix
FireFly Automatix is a robotics company pioneering automation and electrification in turfgrass management since 2010. The company’s product portfolio includes Precision Automated Turf Harvesters (PATH) and the Autonomous Mowing Platform (AMP), featuring all-electric, robotic mowers. Supported by proprietary software, patented mechatronic systems, and a vertically integrated ecosystem of parts, services, and analytics, FireFly’s solutions address critical labor, financial, and environmental challenges. For more information about FireFly Automatix, visit fireflyautomatix.com.
Media Contacts:
Michael Abramowitz
Concert Golf Partners
561-389-4647
mabramowitz@concertgolfclubs.com
Wendy Aposhian
FireFly Automatix
801-698-5128 Ext. 650
PR@fireflyautomatix.com
