Location Will Serve As One Of Cool Clubs’ Premier North American Locations
SCOTTSDALE, Ariz. – Cool Clubs, the world’s custom clubfitting technology leader, officially announced today the grand opening of the Cool Clubs Fitting and Performance Center at SunRidge Canyon – their newest of 23 fitting centers around the world. The state-of-the-art clubfitting laboratory located just outside Scottsdale in nearby Fountain Hills, Arizona features indoor/outdoor fitting bays, a world-class putter-fitting studio, independent robotic equipment testing and is packed with Cool Clubs industry-leading proprietary technology.
The location was part of Cool Clubs’ 2021 acquisition of the clubfitting company HotStix and underwent a remodel earlier this year.
“We’re absolutely thrilled to open this new incredible fitting center in one of the greatest golf destinations in the world,” said Cool Clubs founder and CEO Mark Timms. “This new location brings together all the best parts of Cool Clubs – Our Master Fitters and Builders; Cool Clubs’ proprietary technology and shaft databases and incredible attention to detail – all in one place. We’re extremely excited to open this location to anyone looking to Play Better GolfSM.”
The Cool Clubs Fitting and Performance Center caters to both indoor and outdoor fittings in the same location, enabling Cool Clubs Master Fitters to work with clients in a variety of ways suited to their individual needs. The four outdoor fitting bays set against the back of SunRidge Canyon’s driving range – a celebrated Phoenix-area golf course – provide the same world-class fitting experience as the three indoor fitting areas at the new location and are packed with the best clubfitting technology in the industry.
“The ability to work indoors and outdoors at the same location provides our Master Fitters an opportunity to see our clients’ unqiue, individual swing from all angles in all settings,” said Timms. “Seeing the flight of the ball combined with incredibly accurate, real-time data in a controlled environment brings our measurements as close as possible to on-course playability and how the clubs will perform during a player’s normal round.”
The new location also features a state-of-the-art putting studio with five cameras to capture all angles of a player’s putting stroke for analysis and uses software to compare the player’s putting stroke against some of the best players in the world.
“There’s no doubt the quickest way to Play Better GolfSM is shaving strokes on the green and we want to make sure our customers have the opportunity to play better in all aspects of their game – especially ones they may have overlooked like putting,” said Timms. “Some players have tendencies to leave certain putts on the high side or their stroke interferes with putts that move right-to-left. Our putter studio technology allows us to identify and correct those issues in house, on the spot, leaving players more confident about their stroke with only minor equipment tweaks. Our putter studios have always been front and center in our locations, but we believe this new addition is a game changer.”
The Cool Clubs Fitting and Performance Center at SunRidge Canyon houses a golf swing robot which will be instrumental in Cool Clubs’ independent clubhead and shaft testing. This robot can drive almost anywhere and hit any type of shot on the golf course and duplicate any swing – up to 130 mph, higher than almost all PGA TOUR professionals – under highly repeatable conditions. The robot also can simulate launch conditions, swing trajectory, landing angles and record the data in real time. Cool Clubs will conduct independent testing of all new clubheads provided by OEMs and integrate it into their industry leading proprietary shaft database.
Through robotic testing, Cool Clubs also will be able to conduct “robot fittings” for elderly players or players with disabilities by inputting their unique swing characteristics and letting the robot conduct swings on their behalf.
“We take tremendous pride in our ability to conduct the very best independent golf shaft testing in the world and now we will take the next step by adding clubhead information to our database,” said Timms. “And for players who won’t be able to hit a lot of balls during a fitting due to the wear on their body, our robot will be able to duplicate their swing and ensure all players get the very best equipment for their swing without the need to overextend themselves.”
Complete TOUR fittings at the Cool Clubs Fitting and Performance Center are $500 and include a driver fitting, iron fitting, long-game fitting and putter fitting. Individual fittings for drivers and fairway woods, irons, wedges and putters also are available.
Bookings at the all-new Cool Clubs Fitting and Performance Center are available at www.CoolClubs.com or by calling (888) 284-9292.
About Cool Clubs
Cool Clubs, based in Scottsdale, Arizona, is the world’s custom clubfitting technology leader. Cool Clubs is not affiliated with any club manufacturer, which means they fit their clients with the equipment that performs best for them. Cool Clubs fitters have been recognized by Golf Digest and GOLF.com as top clubfitters in the world. To Learn more, visit www.coolclubs.com.